About Me

Shak is a specialist in the UK and European fashion and sports industries. He developed the Licensing and the European Subsidiary network for Umbro one of the leading UK Sports brands and managed the German subsidiary from start up in 1994 to late 1997

In 1997 Shak created the KooGa Made For Rugby brand and built this from a start up to one of the top two rugby brands in the World in 2007. He raised finance by attracting investment partners ranging from 3i Venture Capital, Chinese Conglomerates to UK Plc.’s.

In 2009 he sold the KooGa brand to JD PLC and continued to manage it for a further 5 years. Since 2013 he has further developed his skills in the digital arena specializing in E-Commerce and online multichannel distribution through Amazon, EBay and Google Shopping.

His experience in building the KooGa brand led him to develop the SuperSmart™ Marketing concept which is the result of years of observation analyzing the key common factors of successful Corporations and the SuperSmart™ use of Marketing Strategies to hit the sweet spot of surging profits, customer loyalty and market leadership. SuperSmart™ principles are especially relevant to SME’s who struggle in the face large global Multinationals.

MB : +44 (0) 7957846725
Email :

Member of the Institute of Enterprise and Entrepreneurs
Business Growth Hub (Manchester) Mentor


Owner/Director at The Online Marketing Group Ltd

January 2017 - Present
The Online Marketing Group is a holding company specializing in all things digital.

OMG comprises of : : The design, build and optimization of ecommerce websites specialising in Shopify, Magento and Woocommerce : Bespoke Apparel solutions provider

FRVR27 // Streetwear // Apparel // Workwear // Music // Culture

We are looking to built partnerships with brands, businesses and entrepreneurs who are want to grow their digital footprints. We can work on a project by project basis or on a pooled resource basis where both parties invest and share in the results.


Contact Information

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