Tim Matanovich has extensive experience in strategic marketing and pricing, and specializes in technology pricing where services are an important element of the value prop. His new book "Profitable Technology Services Pricing - How to use offering design and pricing strategy to accelerate sales and increase willingness to pay.
During his career, Tim has worked on five continents with a variety of firms, including GE, DuPont, First Data Corporation and TriZetto Group. Tim has been an adjunct faculty at the Institute for Study of Busienss Markets at Penn State, the Center for Services Leadership at Arizona State, Technology Services World and American Marketing Association.
Specialties: pricing strategy, pricing execution, price performance assessment and measurement, proposal design, price calculators, pricing control systems, pricing workshops for managers and sales, sales performance improvement, economic value modeling, market based pricing, value based pricing, offering design, segmentation and targeting, strategic resource allocation, competitive strategy