Find out why I provide free consulting to mosaicHUB members at http://www.integratedsearchmarketing.com/for-mosaichub-members/.
Your business may be lacking effective systems and processes that feed leads and prospects into your sales funnel, but if your business is struggling to grow - whether it's new or old - it's also missing a key element that more than 95% of all businesses lack.
This is the most powerful element in a company's marketing, but is also the most ignored, underused, and misunderstood element as well.
The good news is that it is equally important and effective for both new and old businesses. In fact, it is so powerful and can produce results so quickly, I start every project with this one step if it's lacking in the business.
This one step pulls everything else into alignment, clears up confusions and failures and revitalizes worn out marketing that no longer works.
If I can help you grow your sales 15%-30% or more in 60-90 days, guaranteed, and get paid based on the results I produce for you, what would keep you from trying such a no-risk offer?
Most businesses know they need to do things differently, but they aren't clear on exactly what or how. Pride and ego stops many from getting help. Fear, uncertainty and doubt often stops the rest.
Many have tried and failed in experiments and gambling on ideas and tactics they really had no clue on how to execute, measure and maximize. Misinformation from various sources can lead anyone down the wrong path.
For example, advertising isn't about brand-building or
"getting your name out there". But that's what advertising sources tell you to get you to buy ads.
They also tell you your ad failure is your fault, but how many show you what you did wrong? Why can't those selling advertising explain how to use their resource so you can keep giving them money? Instead, they just burn you and go on to the next victim.
Seriously - what kind of business service is that?!?
If your ad doesn't generate results on the first shot, why would you run the same ad over and over just to supposedly build your brand?!? Branding is virtually impossible to measure accurately and if you can't, don't or won't measure and test your ads, you cannot figure out how to make them more effective.
Advertising is supposed to generate a response the first time out. If it fails, whoever created the ad didn't do it correctly. It's that simple.
The same goes for your website, social media, pay-per-click ads, video marketing, etc. - if they don't work they are not being done correctly.
Another example: most web traffic hitting your website leaves without taking your desired action(s) and never returns. But did you and your designer create the website to focus on converting traffic into inquiries or sales, or to look good?
Most of the new sales that will sustain your business and allow it to grow are in the future. But what do you do today to set the stage for being the best choice to get that business later?
Ideally you have systems and processes that get you sales from those ready to buy now AND from those who will buy in the future. But those systems and processes don't magically appear. They must be created intentionally and with forethought and understanding.
My initial service solves all this and can generate exponential results in your business on both the short and long-term.
You know your marketing could do better. So the real question is why wait to fix or improve it when the solution is guaranteed to pay for itself?
This is not magical, mystical stuff. It's simple cause and effect. You just need the right "cause" to produce the desired effect.
What do you like most about your profession?
I like helping people - especially those who are truly committed to their work and honestly want success. You'd be surprised at how many people want success, but don't want to work for it. I also like seeing clients have those Ah-Ha! moments when a discussion unexpectedly becomes an enlightening conversation that reveals insights they never consider or realized were factors (until then). Most business owners are so busy with what they do and how to do it, they don't have time for marketing it effectively. They look at their competitors to see what they are doing and then copy that to a large degree. As a result they blend in instead of stand out. Not good. So I also enjoy working through that process and helping them find and sometimes create unique points of differentiation that make them the clear, best choice for their prospective customers, clients and patients. When this is done well it translates into marketing messages that also help retain their existing clientele and build loyalty while increasing referrals, too.
What questions do clients most commonly ask you? How do you respond?
There are so many, but the questions asked most often are not really what they need to be focusing on - that's usually why they are struggling to make the progress they desire. Their focus is misdirected and they don't realize it. One question might be regarding how to generate more leads. But what if the client is trashing the leads they already get or not following up correctly? Why waste money/time/resources on something you don't yet handle well? If you can truly afford to do that and really just want more leads, I can deliver. But if what you REALLY need is to maximize the results from your lead generation and maybe produce more income with fewer or more focused leads, how to do that might be the better question to ask.
What are 3 attributes you need to be successful in your industry?
To be successful in my industry, marketing and business development for most any type of company, you need a wide range of experience in different, but related fields. Ideally you are somewhat technically inclined, but have an artistic and creative slant, too. I do. Coming from an graphic design, illustration and animation background, I now know to never go to a graphics person for a marketing solution. It is a waste of time and money. There's one key concept that 99.9% will never tell you that makes all the difference between a successful project and one that does nothing for your business. Ideally you are capable in both offline and online marketing. And ideally you are able to pulls what works for a totally different type of business or service and figure out to make it work in an industry or profession that has never really used that approach before. THAT is how you innovate for your clients and give them a truly competitive edge because most categories of business do little more than copy what each other are doing. True "value differentiation" is what most businesses lack, but most business owners are so close to what they do that they can't get far enough away from it to figure out how to make it different. At the same time, that difference has to provide so much value in the minds of their customers so as to make their competition irrelevant and non-existent. That is real Value Differentiation. While I believe the above is part of what is needed for someone like myself to be successful for my clients, many others claiming to do this actually fall way short of getting it done and the client suffers as a result. Many, many times a prospective client has come to me for help, but wasted their budget with a person or marketing group that was not accountable for producing results. So the business lost a ton of money and still needs my help - almost as a charity project. I can't survive by working on too many of those types of projects, but I can make recommendations the business can use to turn things around.
What are the most important things to consider when hiring a service provider in your field?
The most simple way to gauge a service provider in the marketing or business development arena is to see how they are held accountable for producing results for your business. If they want to get paid a truckload of money regardless of how the project goes, that's bad. If they are willing to do work on a contingency basis or some type of base plus commission, that's much better. I do the contingency work, but also provide a full money-back guarantee on some projects. Each is different with what is possible because of the various risks involved, the nature of the business, time limitations, budgets, personality conflicts, client expectations and more.
How are you different than others in your profession?
All of the above should speak toward that answer very clearly. If what I talk about doesn't resonate with you, we're probably not a good fit to work together.
What are your biggest professional influences (books, mentors, events)?
I credit my mentors to my clients during my projects, but normally don't reveal my poker hand when competitors might discover my tricks of the trade. This is basically protecting my clients and the work I do for them. I will say that years ago I was very fortunate to find the little-known, best-of-the-best marketing experts who, at the time, were the go-to rainmakers in the marketing industry. With the evolution of the Internet much of what I've learned from them has been both spread around (often very thinly) and watered down. Asa result, many of their ideas and much of their approach is often fragmented and incomplete in use. While I hate to see this happen to the work of those I admire and owe so much to, I use it to my and my clients advantage on every project. I gladly let my competitors pick through the bits and pieces and try to piece together the bigger strategies that can often literally grow businesses over night.
How do you typically handle disagreements with clients?
Communication is key and there are sometimes unexpected issues no matter how well-planned the project. The goal is always to minimize those negatives and work through them as quickly and effectively as possible. Communication is the biggest part of the solution to most disagreements. People that can't, don't, or won't openly communicate in an effort to resolve problems are ultimately not wanting to work together. If there is no attempt to solve problems together it's best to go separate ways. That said, I've found that in the overwhelmingly majority of cases the people and companies I've been fortunate to work with are eager to resolve and get past the problems and speed bumps and focus on moving forward. Where there are disagreements it's best to analyze what the real problem is, what options are available and what the logical solutions are. Eliminating the emotional reactions is important to staying focused on the tasks at hand and many problems are avoided by anticipating future issues.
Describe your proudest professional accomplishment.
My proudest professional achievement is the recurring result of each time I help a business and it's owner(s) achieve the consistent levels of success and expansion they were wanting and needing, but previously not able to obtain or sustain.
Oklahoma City, OK