Newton has lead the integration of the Linksys and Belkin Channel programs which has led to a more engaged reseller community with training, membership awards and sales support. Wayne also re-launched Linksys in the SMB channel and is currently working on cloud services for resellers to better manage and control their client’s networks. He is also helping lead the next generation of SMB offerings with the IoT. Leveraging Linksys and our WeMo home automation solutions, his team is working to build office automation solutions that will help resellers provide additional services to grow their businesses. His vision for the SMB channel had led to a CRN 2014 Top 100 executives in the category of Innovators.
Newton has held numerous positions in networking, storage and services companies including D-Link, Imation and Digital River.
Newton was named a CRN Channel Chief this year and in 2015. He also was a CRN Top 100 executives in the category of Innovators in 2014.
He holds a Bachelor of Science in Marketing from St Cloud State University.
The Linksys brand has pioneered wireless connectivity since its inception in 1988 with its leading innovation and engineering strategies, and best-in-class technology, design and customer service. Linksys enables a connected lifestyle for people at home, at work and on the move, and with its award-winning products, simplifies home control, entertainment, security and Internet access through innovative features and a growing application and partner ecosystem. For more information, visit linksys.com, like us on Facebook, follow us on Twitter or watch us on YouTube.
What do you like most about your profession?
Being part of rebuilding a brand and a business - into a new and improved version of what it has historically been admired and respected for: innovation, market leadership, high performance and quality, service and support, customer care and insightfulness.
Describe a recent client engagement or project.
Here's an example of a problem that my team and I recently solved for one of our solution provider customers. We were approached by a current customer (solution provider) about a technical challenge they were having with one our products (a legacy product set up and purchased dating back several years) at a primary customer installation of theirs. While our sales, technical support and customer care teams were there to assist in working through the issues, I recognized that the real problem was something we needed to help change by getting them off of the product they had been purchasing (which wasn’t ideal for the application) and onto a newer, better one. This was going to require them to replace many units in the field AND commit to buying a more expensive unit moving forward. We partnered with them to share in the cost of this transition, and are now in implementation mode. Other new business opportunities have emerged in our conversations, and we are stronger, more committed partners to one another as a result.
What are 3 attributes you need to be successful in your industry?
Performance, Quality, Service and Cost Competitiveness Customer and Channel Focus Clearly Articulated Value Proposition
How do you typically handle disagreements with clients?
Start by looking at things from their perspective Eliminate emotion from both sides Tackle the issues Offer a more than reasonable resolution Agree on how to rebuild and repair once the initial problem is resolved Follow up to ensure that intention turned into reality and they are truly satisfied
12045 East Waterfront Dr
Playa Vista, CA
Phone: (310) 751-2753