Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.

Staying Motivated: 12 Quotes to Inspire Your Sales Team

business.com editorial staff
business.com editorial staff

These quotes from sales professionals could give your staff the inspiration they need.

  • A positive outlook is essential for successful sales.
  • These quotes can allow you to learn from business and thought leaders.
  • Insights from experienced professionals can inspire you and your sales team.

Everyone needs a little inspiration from time to time. However, in the dog-eat-dog world of sales, maintaining a positive outlook is essential.

You can keep your salespeople focused with a little inspiration from some of the most influential business men and women of our time. Here's a list of 12 motivational quotes you can share with your team. [Read related article: Motivational Superhero Quotes to Give You Power]

1. "Nobody likes to be sold to, but everyone likes to buy." 

– Earl Taylor, trainer in leadership, sales, and interpersonal and communication skills

Whichever way you look at it, we're all consumers. However, we all like to feel that we are in control of every buying decision we make. For this reason, the moment people feel like they are being sold to, many will immediately become less receptive. As a result, pushy sales tactics rarely work.

2. "90% of selling is conviction and 10% is persuasion."

– Shiv Khera, author and self-help expert

If you don't personally believe in the product or service you're selling, how can you expect your prospects to? More than possessing top-notch powers of persuasion, selling is about having faith that what you're selling can do what you say it can.

SHIV KHERA quote on sales and sellling


3. "Most people think 'selling' is the same as 'talking.' But the most effective salespeople know that listening is the most important part of their job." 

– Roy Bartell, online business and sales thought leader 

At one point or another, we have all encountered a motormouth salesperson. You know the type that thinks anyone can be talked into a sale if they somehow manage to find the right combination of words. What they don't realize is that selling is more about listening to what people want and how you can help them.

4. "One of the best predictors of ultimate success … isn't natural talent or even industry expertise, but how you explain your failures and rejections."

– Daniel H. Pink, author of six books about business, work and management

Rejection is part and parcel of being a salesperson, so you'll have to learn to deal with it if you want to be good at your job. Better still, you will have to learn how to turn rejection into a positive. What did you learn from the failure? What can you take from that lesson to help you succeed in the future?

Daniel H. Pink Quote

5. "To build a long-term, successful enterprise, when you don't close a sale, open a relationship." 

– Patricia Fripp, executive speech coach and sales presentation skills trainer

It's easy to fixate solely on making sales, but it can make you a worse salesperson. On the surface, this might sound counterintuitive. However, if you start to see missed sales as the opportunity to start new relationships, there's every chance for later success.

Patricia Fripp quote


6. "As marketing converges with customer service and sales, marketing today is more about helping and less about hyping." 

– Joel Book, award-winning podcaster and speaker on digital marketing and customer experience

Segmentation is becoming rarer in the modern workplace, as the line between different departments continues to blur. Consequently, you need to ensure that your team understands exactly what is expected of them to avoid mixed messages across departments.

7. "Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit." 

– Conrad Hilton, American hotelier and founder of the Hilton Hotels chain

One thing that all successful entrepreneurs have in common is that they didn't give up when faced with adversity. The same applies to many successful salespeople. If things don't go your way, don't get discouraged; simply try something else.

Conrad Hilton quote


8. "Engaging people is about meeting their needs – not yours."

– Tony Robbins, motivational speaker

A bad salesperson concentrates solely on what they want to say. A good salesperson puts the customer's needs first and engages with them by listening and reacting to what they say.

9. "Don't sell life insurance. Sell what life insurance can do."

– Ben Feldman, American businessman and one of the most prolific salespeople in history

Almost every salesperson, at one time or another, has fallen into the trap of selling the features of a product or service, rather than the benefits. However, it's the benefits and not the features that make a sale. You should always remember to describe how a product and service can improve a prospect's life or business when trying to close a sale. [Read related article: 40 Inspiring Quotes From Trailblazing Women We Admire]

“Don’t sell life insurance. Sell what life insurance can do.” – Ben Feldman


10. "People don't buy for logical reasons. They buy for emotional reasons." 

– Zig Ziglar, author, salesman and motivational speaker

People are complex; everyone is different. Therefore, a one-size-fits-all sales technique is doomed to failure. Instead, a salesperson needs to take the mantle of a would-be psychologist and take the time to understand the reasons why people buy.  

11. "80% of prospects who eventually buy are originally marked as bad leads. Don't totally count them out."

– Atri Chatterjee, CMO of Act-On Software

Don't dismiss so-called bad leads. Keep working on making the conversion. The majority of eventual customers don't come in as warm leads.

12. "Value the relationship more than your quota."

– Jeffrey Gitomer, bestselling author known as "the king of sales"

Relationships are your most valuable asset. A good relationship will lead to customer loyalty and word-of-mouth advertising. These are more valuable than any single sale. 

Image Credit: Prostock_Studio / Getty Images
business.com editorial staff
business.com editorial staff
business.com Member
See business.com editorial staff's Profile
The purpose of our community is to connect small business owners with experienced industry experts who can address their questions, offer direction, and share best practices.