Going International: 10 Social Platforms Crushing It Outside the U.S.

Business.com / Social Media / Last Modified: February 22, 2017

As the world grows closer through online channels, there is more opportunity to tap into an international market for social platforms.

Just like here in the U.S., the major social networks like Facebook, Twitter, Instagram, Tumblr and WhatsApp have an extremely strong presence all over the globe.

However, there are also a number of other interesting, powerful, and beneficial social platforms out there that you may have never heard of but that could provide new opportunities for leraning new things and connecting with people who share your interests.

However, there are other reasons for considering these international social platforms. As the world grows closer through online channels, there is more opportunity to tap into an international market.

And, if you want to reach your customers overseas, then you may have to reach them via one of the following ten social platforms that they tend to prefer.

Related Article:One Size Does Not Fit All: Which Social Media Platforms Should Your Business Be On?

1. QQ/Q Zone

Originally released in 1999, this instant messaging app from Tencent reached 860 million MAU at the end of the third quarter of 2015. A majority of the users reside in China, but English, French, Japanese, Spanish, German and Korean language versions are also available. Thanks to the “Q Coin,” which is virtual money that can be used by users to "purchase" QQ related items, there is also some commerce functionality here. In 2005, Tencent released QZone. The social networking site allows users to write blogs, share photos, and consume content like music and videos.

2. YY

This is one of the most unique social networks out there and is based in China. The network supports group video chats where thousands of people watch a single person perform an activity, such as karaoke or dancing. The network now has surpassed 100 million active users and even gives users a chance to make money by converting virtual currency, for example, “roses,” into real currency. 

3. Line

This messaging app was developed by engineers working for Korean search provider, Naveer. Today, it has over 200 million active users who use the platform to exchange texts, images, audio files or videos. It is most popular in Japan but is growing in popularity throughout Asia and the world.

Related Article:Eyes on You: Which Social Media Site is Best for Your Visual Content?

4. VK

Originally known as VKontakte, this platform is essentially a Facebook clone that is popular in Russia and Eastern Europe. It has more than 100 million who enjoy features like posting streaming music or movies.

5. Sina Weibo

Weibo is actually a Chinese term for microblogging sites, but this is the most popular site with over 222 million users. Sina Weibo is similar to Twitter and was originally launched in 2009.

6. Badoo

Based out of London, Badoo is one of the world’s largest and fastest growing social networks for meeting new people. In fact, the site already has more than 303 million users and is most popular in the Mediterranean and South America.

7. Taringa

Taringa is one of the most popular social networks in South America with 75 million unique visitors per month. After launching in Argentina in 2004, it has caught on as a social platform that is primarily used to share links, being dubbed by Wired as the Reddit of Argentina.

8. Viber

This is a social network that focuses on text and voice messaging. Viber debuted in 2010 and was acquired by the popular Japanese E-commerce company, Rakuten, in 2014. Today, the platform has 249 million registered users, 100 million MAU, and is available in 30 different languages.

9. Baidu Tieba

Owned by the Chinese search engine Baidu, this platform allows its online community to either create a new social network or join an existing social network by using a keyword. Baidu Tieba was established in 2003 and today has more than 300 million active users.

Related Article:Determining Which Social Media Platforms Your Business Should Focus On

10. WeChat

WeChat is a mobile text and voice messaging communication service that was developed by Tencent and was initially released in January 2011. As of December 2015, WeChat has more than one billion created accounts, with 650 million users; 70 million of which are located outside of China. WeChat has the ability to exchange contact information via Bluetooth and can integrate with Facebook and QQ.

These social platforms have helped those around the world learn to share information, connect virtually to find others who share their interests, and help each other make better decisions about products and services.

Companies in those countries are also now starting to understand the benefits of using these social media platforms to engage with their audiences in a similar way to U.S.-based social media platforms.

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