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12 Creative Ways to Rack Up Social Media Leads

Scott Gerber
Scott Gerber

Social media trends change constantly. Consumers are tired of blatant self-promotion, so put those tactics to rest. What's a brand to do to hold an audience?

From holding contests to promoting gated content, these entrepreneurs from YEC have found success with these creative methods for collecting social media leads.

Related Article: From Lead Generation to Lead Engagement

1. Provide Social-Exclusive Offers

Create offers that are exclusive to social media. If your audience knows you are simply promoting the same offers to every channel, the offer isn't going to stand out. While a "free e-book offer" blends in with the other social noise, an "exclusive download just for our Twitter followers" commands attention and will receive a much higher engagement rate than a generic offer. – Jonathan Long, Market Domination Media

2. Take the Conversation Off-Line

The key to getting great leads from social media is to take your conversations to the next level. Ask your contacts if it makes sense to have a conversation outside of the digital world, and then educate them on your products and services. See how you can help each other to excel in business, or ask who they know so you can be introduced. –Nicole Munoz, Start Ranking Now

3. Optimize for Open Graph and Twitter Cards

When you share your website on Facebook, Twitter, LinkedIn, Pinterest and other sites, you want the best picture to appear as opposed to the small thumbnail of a random photo. In order to do this, be sure to use Facebook's Open Graph meta fields on your website and Twitter cards to show the title, description and photo you want. This is one key to getting more clicks and leads from the social world! – Chris Brisson, Call Loop

Related Article: The Anatomy of an Engaging B2B Twitter Profile

4. Go Where Your Customers Are

With the abundance of social networks out there, you should focus your efforts on social platforms where your customers and prospects are most active. This largely depends on your demographic. One way to determine that is by researching the responses and the engagement that your competition is getting from their customers and followers on various social networks. – Andrew Kucheriavy, Intechnic

5. Set Up Filters

With so many posts, you'll need to filter out the noise, like irrelevant conversation, and tune into actionable posts from potential customers. Use a social media platform like Social Studio or HootSuite, and then set up topic-related streams. Include buying words like "looking for," "need" or "evaluating" to focus on only those posts where people are seeking a solution. – David Ciccarelli,

6. Use Video or Comment to Opt In

When I post a quote to Twitter I get a few views. A photo gets a few more. But I get the most action when I tweet a video. I include a link to the opt-in page where I've embedded the video, and if I post the video to LinkedIn or directly upload it to Facebook, I instruct people to comment “in” if they're interested. Then we directly connect to see if it's a good fit. – Joshua Lee, StandOut Authority

7. Funnel People Back to Your Site

As you post content on social media, incorporate links to funnel people back to your site. There should always be a link to your site in your updates so people can get in touch with you. – Erik Huberman, Hawke Media

8. Segment Your Users, and Tailor Your Message

Instead of trying to get results from general Facebook posts targeted to your entire fan base, get specific. Create specific page posts for various targeting segments. Narrow the focus, target by age, interests, education, location and more. The more you craft messages to drive leads to a specific segment of users, the better your results. –Shawn Schulze,

Related Article: Your Target Audience Awaits in These Niche Social Networks

9. Run a Contest

Use an application such as Shortstack to develop a custom contest to host on your Facebook page. Offer a gift card or free goods. If you don't sell products, offer something relative to your industry as a prize. In order to enter the contest, have users enter their name, email and any other qualifying information you feel necessary. This will help build your email list and obtain new leads. – Mark Salamon, Gold Crest Care Center

10. Advertise to Your Customer's Connections

Take your existing customer list in a CSV file, upload the list to the various social media ad platforms like Facebook and advertise to your customer connections. By leveraging the power of social connections, you'll be able to reach people like your current customer base while establishing trust for your brand. – Brett Farmiloe, Marketing Auditors

11. Promote Gated Content

Using social media to promote an e-book or a webinar that requires providing an email in order to receive the content is a great way to collect more leads on social media. Once they click, take them straight to the landing page to sign up. The portion of users who are willing to give your their email, even knowing your sales team will contact them, are more likely to be interested in your product. – Jared Brown, Hubstaff

12. Create and Post Quizzes

When it comes to collecting leads, quizzes have a higher engagement rate compared to e-books. They add value in real time and create a sense of suspense around the result, which makes the user more likely to give their emails. Furthermore, if done well, quizzes are more "share-worthy" than other forms of content. – Pratham Mittal, VenturePact

Image Credit: NanoStockk / Getty Images
Scott Gerber
Scott Gerber Member
Scott Gerber is the founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Gerber is also a serial entrepreneur, regular TV commentator and author of the book Never Get a “Real” Job.