There is a plethora of online tools and apps available on the web that allow you to coordinate your marketing efforts. Some enable you to interface with customers, while others provide you the opportunity to better manage your marketing responsibilities.
Finding the right marketing tool that gives your team the greatest advantage when working with clients and managing tasks can be a frustrating task, however. From online email systems to scheduling and calendar apps, the web is chock-full of tools to help you as a marketer. So which systems work the best for your needs?
To give you a jumping-off point, we asked 12 entrepreneurs from YEC to weigh in on the best online tools for marketing a brand and staying organized with your marketing team. Here's what they recommend you check out.
"Ahrefs is a powerful tool because you're able to dive deep into all the words that you're currently ranking for, as well as your competitors' data. You can then start creating plans to outrank them. Ahrefs also lets you see who is linking to your website, their domain authority, and whether the links are follow or nofollow." – Jared Atchison, WPForms
"As an online marketer, there's a good chance you're responsible for SEO and SEM, email marketing, and landing page development, optimization or testing. To stay organized and ensure I meet all deadlines, I like to use Asana project management software." – Kristin Marquet, Creative Development Agency LLC
"Buffer saves so much time on doing tedious work by scheduling social media posts across multiple platforms, so you don't have to repeat the same post for each platform. This also helps ensure consistent posting and allows an online marketer to hit those ideal posting times that they might otherwise miss." – Serenity Gibbons, Calendar
4. Crazy Egg
"Crazy Egg analyzes your site and gives you visual information on how visitors use your site. There are even recordings of each visit that you can rewatch and see how far down they scrolled on your page. I have been able to gain so much information that I otherwise wouldn't have known, thanks to that tool." – Chris Christoff, MonsterInsights
"I jumped on the Drift bandwagon last year and have seen a great deal of improvement in sales and customer experience. With Drift, online marketers can elevate the top of their funnel, allowing it to start at a website visit. If you set up your chatbot and interaction points based on the relevancy of the acquisition itself, you'll make more sales, or at least book more meetings." – Logan Lenz, PartsMarket
6. Google Alerts with Talkwalker
"Google Alerts continues to work well when it comes to reviewing mentions of your brand, its competitors and even campaign hashtags. However, it does miss out on social media mentions, which is where Talkwalker enters the picture. You may use the free Talkwalker Alerts service to effectively monitor mention of your brand, its competitors, and campaign hashtags on different social media platforms." – Derek Robinson, Top Notch Dezigns
7. Google My Business
"We found that one of the top tools for local businesses is Google My Business and all the tools that are built into it. Recently, Google added the ability to create a 'post' with an image right to the GMB page. These posts are seen by people who are finding us in Google searches and on maps. Just letting a person know a little more about your business in a short post can really help them decide to take the next step and start engaging with the company." – John Bronson, John Bronson Marketing
8. LinkedIn Sales Navigator
"We use LinkedIn Sales Navigator to find companies and individuals we want to target for our online marketing. It is very good when you are targeting companies and established business. We can search by geolocation, industry, job titles and several other criteria to make a list. It is also not a very expensive tool. Try it if your targets are companies." – Piyush Jain, Simpalm
"An email tool, such as MailChimp, is essential. It can help jumpstart your email marketing strategy, and it provides automation services as well. It's a great tool to help bolster your brand." – Andrew Schrage, Money Crashers Personal Finance
"We use a tool called SpyFu. This is a great tool to use to research your competition. You can see their most profitable paid keywords, the cost per click for said keywords, their most valuable organic keywords, inbound clicks, and so much more! It allows marketers to find gaps in their marketing strategy and close those gaps based on data." – Nick Friedman, College Hunks Hauling Junk
"It's a lot easier to spot, interpret and act on engagement data when you have all your channels running through a single visual interface like TrackMaven. It makes reporting and ROI analysis much easier and more effective." – Sam Saxton, Paragon Stairs
"I'm a big fan of the Yoast WordPress plugin because it makes SEO easy. The tool identifies the parts in your article that need to be better optimized to show up higher in search results. It will let you know what you're doing well, as well as improvements and problem areas." – Syed Balkhi, WPBeginner