15 Great Resources for Influencer Marketing Managers

Business.com / Marketing Strategy / Last Modified: August 17, 2017
Photo credit: Gustavo Frazao/Shutterstock

Whether you're a novice or expert at influencer marketing, here are 15 resources to develop or build on your knowledge and skills.

Influencer marketing may be effective, but it's also challenging. As an influencer marketing manager, you need to keep yourself in the loop with the latest news, updates and trends.

You need to constantly enrich your influencer marketing knowledge with useful resources that help you adapt and improve your skills. On that note, here are 15 great resources to help you expand your knowledge and expertise in influencer marketing.

No. 1: Influencer Marketing Hub

Influencer Marketing Hub, (IMH), is one of the best places to look for news, tips and other useful resources about working with influencers. IMH regularly provides readers with high quality and actionable blog posts, infographics and ebooks as well as unbiased reviews of influencer marketing tools. And you'll be able to find custom templates that will increase the efficiency of your influencer outreach campaigns.

No. 2: Traackr

Traackr is the go-to place for influencer marketing ebooks that you can use to optimize your campaigns. You can find complete ebooks covering topics such as the challenges of influencer marketing for luxury brands, engaging influencers better and identifying influencers. You can also find case studies and infographics that you can use for your campaigns or for developing your own content.

No. 3: IZEA

IZEA provides excellent resources for both content marketers and influencer marketing managers. Among their influencer marketing resources are detailed guides on social media influencer marketing for popular social media channels. You'll also find insightful white papers as well as guides on how to win over influencers and comply with FTC guidelines. 

No. 4: Influence Pros

Influence Pros is a weekly podcast conducted by the Convince & Convert team and hosted by experts from TapInfluence. This podcast regularly covers topics that help you stay updated with the influencer marketing industry. You can find shows that cover case studies and success stories as well as guides that will help you adapt your marketing strategy.

No. 5: Insightpool

Insightpool offers a collection of resources that can help beginners in influencer marketing as well as those who already have significant experience. You can gain access to ebooks that will guide you with the basics. And you can sign up for webinars or view recorded webinars on advanced influencer marketing topics.

No. 6: Scrunch

The Scrunch blog is a treasure trove of resources for marketers and influencer marketing managers. You get the latest updates and news related to social media channels that could make a difference for influencer marketing. You can read interviews with influential individuals in different niches. And you can access insightful case studies that can either help with your campaign or in developing your own resources.

No. 7: Think Influencer

Think Influencer is one of the best places to go to if you want to master the basics of influencer marketing. You'll find guides on how to comply with the FTC regulations, how to run Instagram giveaway contests, how to run Instagram story takeovers, how to win influencer loyalty, etc.

No. 8: Mediakix

Mediakix is easily one of the best platforms to find detailed and actionable resources on influencer marketing. It features plenty of case studies on influencer marketing campaigns executed by top brands. And you'll get platform-specific marketing guides to help you gain a better understanding of how to execute your campaigns for different social media channels.

No. 9: NeoReach

The NeoReach blog is a must-read for anyone who wishes to master the art of marketing with influencers. You'll get regular updates on some of the top influencers in different niches. Additionally, some of their blog posts also cover the topic of budgeting, which is crucial for every influencer marketing manager to learn.

No. 10: TapInfluence

Another amazing influencer marketing resource is TapInfluence. Here you'll find hordes of case studies and influencer marketing kits that you can use to optimize your campaigns. You can also access webinars on advanced topics, such as delivering influencer marketing pitches. And you can get actionable guides on how to work with influencers on a budget, making it perfect for startups and small businesses.

No. 11: Collective Bias

If you're looking for the latest studies and guides to help enhance your influencer marketing knowledge, Collective Bias is the right place for you. You can find white papers about influencer trends, how influencers play a role in shopper marketing, etc. You can also find case studies, checklists and guides that will help you plan highly authentic and effective campaigns.

No. 12: PR Newswire

PR Newswire may not be solely dedicated to influencer marketing news, but it serves as a valuable platform for information that influencer marketing managers can use for their campaigns. You'll find the latest news and studies related to industries, such as consumer products, retail, general business, health, etc. And this news may serve a purpose in planning campaigns or developing useful content to showcase your expertise.

No. 13: Emarketer

Emarketer is an excellent resource for marketers in all types of industries. You'll gain industry benchmarks and the latest reports related to digital and social media marketing. You can learn valuable information, such as how visual commerce is expanding and how social media advertising is changing. All of this can be implemented into your campaigns.

No. 14: Vamp Collective

The Vamp Collective is the perfect resource for influencer marketing managers wanting to learn more about content creation. Here you’ll find in-depth guides on how to create better video content and more engaging Instagram stories. You can use this resource to guide the influencers you work with and develop high-quality, engaging content for your clients.

No. 15: TopRank Marketing

TopRank Marketing is another useful resource where you can find news and guides related to content marketing, social media marketing, digital advertising, etc., on top of influencer marketing. This resource is crucial if you want to run integrated influencer marketing campaigns. For instance, you'll learn how to optimize your content marketing campaign with the help of influencers. 

Conclusion

These are 15 of the best resources that you can use if you wish to become a successful influencer marketing manager. Whether or not you just started out in the field, these resources should give you valuable information and knowledge to enhance your skills in designing influencer marketing campaigns.

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