2020 Trade Show Exhibit Trends

By business.com editorial staff,
business.com writer
| Updated
Feb 03, 2020
Image Credit: Tinxi/Shutterstock

Help your trade show exhibit stand out by keeping an eye on these trends.

  • Using touch screens in your exhibits can provide your customers with a more immersive and interactive experience.
  • Creative lighting can help your exhibit make a statement, while creative finishes can help you stand out in a cost-effective manner.
  • On-site attractions, incorporating new technologies, and other 2020 trends can help give you an advantage over your competitors.

We've noticed a number of trade show trends that are emerging. If you're searching for design ideas for your next trade show exhibit or considering upgrading your current trade show exhibit, try the following ideas. 

Touch screens

Technology has become incredibly savvy over time, and it's no shocker that exhibitors are increasingly incorporating technology into their trade show exhibits. Touch screens are gaining popularity in a variety of industries from technology to HR. Touch screens are popular because they allow prospects to immerse themselves in your brand while adding multisensory elements to your exhibit. These engage people on multiple levels.

Trends in touch screen technology include mounting kiosks, iPhone-shaped touch screens to show off mobile technology and more. Whether your trade show exhibit is a 20 x 20-foot trade show booth or a large 100 x 80-foot booth, a touch screen is an excellent way to provide a more immersive and interactive experience.

Editor's note: Looking for help with trade show displays? Fill out the below questionnaire to have our vendor partners contact you with free information.

 

Brand activations

Brand activations are the newest trend in the trade show industry. It's not enough to show off a new product anymore – you have to activate the brand. Many great examples of brand activation have included creative and fun ideas that allow prospects to interact with the brand and product in a meaningful way.

If you've added a new cookware line or food item, allow prospects to get in on the fun and host a cooking class. If you've got a new brand of coffee, teach prospects how to make the best coffee and play barista. Brand activation is popular because of the interactivity, but it should also be supported by asking participants to share the fun on social media for a chance to win something, such as your new product. This ensures your brand gets maximum exposure while you are busy with the crowds at your exhibit.  

Onsite attractions

According to Exhibits Hub, one of the best ways of generating buzz about your exhibit is by including onsite attractions. For instance, if you are selling a new photo app, you may allow your customers to create and print and/or save a variety of cutting-edge photos and features as a way of allowing them to demo the product while also providing them with a free gift. No matter what type of goods or services you are offering, by offering your attendees a way to interact with them and bring something home, this can be a great method of receiving word-of-mouth advertisements for months or even years to come.

Robots and more

Additionally, according to EH, there are many trends involved with boosting the engagement level of your attendees in particular. For instance, robots are a very exciting trend that seems to attract attendees of all ages. Moreover, while these can be costly, given that these robots are interactive and capable of addressing a wide variety of questions and comments, you can eliminate the need to employ several employees full time and instead, you can have just one employee to set up the booth and watch over the robot while it does the vast majority of the work.

Creative lighting

One of the basics of a successful trade show exhibit design is lighting. The way your trade show exhibit is lit can attract people from across the trade show floor. It's a useful way to shine a light on your products or highlight unique exhibit elements. In 2020, lighting will get more creative and be incorporated into trade show exhibits in new ways such as custom shapes, illuminated pieces of the structure and backlit fabric structures. If you're seeking to redesign your trade show exhibit in 2020, consider your options for creative lighting that can make a statement. 

Another great trend for 2020 exhibits is the use of popup architecture. Various companies have started creating popup exhibit stations, which require very little manpower to set up and can be customized to fit a variety of spaces. No matter if your exhibit is indoors or outdoors, popup architecture it a cost-effective method of setting up your exhibit that is fully brandable, allows you to display an array of information at one time, and allows you to stick to your own budgeting needs.

Creative finishes

Increasingly, exhibitors are turning to more creative and visually interesting finishes on their trade show exhibit. This includes LED screens projecting waterfalls, mists and swirling lights, or textured walls that draw people's eyes to the trade show exhibit. Creative finishes are popping up at trade shows in multiple industries from automotive to technology and beyond. Since many of the finishes are inexpensive, they've become a great way to stand out from the crowd in the exposition hall. 

New technology

According to Exhibits Hub, using new technology can be a method of helping you achieve new goals, while also helping you stand out from the competition. For example, using things such as tablets and other smart devices can be a great way to allow your customers to be more interactive with your exhibit while also demonstrating your product or providing them with details and information about your products and services.

2020 is going to bring exciting trade show exhibit designs, new elements of technology and increased diversity among custom trade show exhibits. Fewer people will opt for the same old, boring trade show exhibit. Instead, they'll invest in elements that stand out and enhance their perceived value. 

 

business.com editorial staff
business.com editorial staff
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