3 Big Shifts in B2B Marketing: How Marketers Are Reacting

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Click to See Full-Size Infographic In our recent post 3 Foundational Marketing Shifts, Business.com CEO Tony Uphoff paints a vivid...

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In our recent post 3 Foundational Marketing Shifts, Business.com CEO Tony Uphoff paints a vivid picture of the technoligical disruption that has forever changed B2B marketing tactics. "Over the last decade," explains Uphoff, "digital technology has disrupted nearly every aspect of the media and marketing industries." Uphoff goes on to introduce and verify three foundational "From-To" shifts that have materialized as a result of digital technology and are subsequently changing the way we do business:

  1. Shift from Interest-Based Media to Intention-Based Media
  2. Shift from Brand Advertising to Branded Performance Marketing
  3. Shift from Ad Networks to Branded Destination + Curated Networks

Related: 3 Foundational Marketing Shifts and How B2B Marketers Can Benefit 

By utilizing the power of these 3 major marketing shifts,  B2B marketers can drive their marketing campaigns forward, making smart and more powerful decisions. Check out our infographic and begin incorporating these shifts into your marketing strategy today. (Tweet This!) 

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