Even if you are in a boring industry or someone with no social media following, these four strategies will help your content get noticed.
Unless you have an all-star team of content writers, editors, marketers and designers who you pay tons of money to produce content and get traction online, the possibility of raking in million of dollars a month is minimal if you do not have a strategy.
Finding an A-team is tough. But, even if you are not BuzzFeed or Mashable, who have a significant social media following, plus writers working on as much as hundreds of content on daily basis, there are still opportunities that you can grab to turn your small business into a big hit.
You can be a small business in the most boring industry or a blogger starting to generate a passive income to make your living, but without any social media following or email list that could bank you a lot of cash. Your content marketing efforts might not be off the rooftop, but you surely want to grow; yes, that is possible, and that is how most of us start.
Countless articles you read about content marketing mention the likes of sites like BuzzFeed, Mashable, Cosmopolitan or so but for an average Joe, that’s of no use whatsoever.
There is no need to worry. Growing big takes time, and these four strategies will help you get your content noticed instantly without having to spend any money.
Related Article: Making the Invisible Visible: Content Marketing Amplification Tips
1. Visual Content Matters
Forty-six percent of marketers say photography is critical to their current marketing and storytelling strategies. On top of that, content with relevant images gets 94 percent more views than content without relevant images. It makes sense. Anybody would prefer to read or share something that has striking visuals rather than scrolling through a huge chunk of text to find the information.
Take the Campervan Finder site for an example. Though started recently and being service focused, they produce contents regularly and add visual images relevant to their content because of which they get almost about three times more traction than text-only contents.
Looks count for sure. Produce more infographics, make videos and always to see what visual content works best for your business.
2. Make Use of Social Media Channels
It might seem odd when I say to share your content on social media even if you have no following, right? Well, publishing great content and praying and refreshing pages expecting to see the likes and shares rolling is rare if you do not have a strong following. Start shouting from the rooftop as loud as you can. Publish contents on different social media platforms, not just once but several times a day to make sure people see it. Use tools and set a publishing schedule.
Share your posts on content sharing sites like YouTube, Pinterest, Reddit, Vimeo, Vine, and Instagram. However, you also need to make sure to analyze the website where your target audience can find you. Describe your content, make use of hashtags and spend enough time to learn the basics so that it can be easy for your potential customers to find you.
Related Article: The Write Stuff: The What, Why and How of Content Marketing
3. Build Relationship With Influencers
The ultimate goal of starting a business and marketing online is to find customers and make them take action. Jump into mentioning the influencers in your industry and tag them on different social media channels. Never sit back to taking a further step and contacting them directly either through an email or on social media channels.
BuzzSumo is a great tool to pull up a list of social media influencers in your industry. Make use of it or if you know some people already, try to build a relationship with them. Instead of selling your brand to consumers, influencers will help you to provide more credibility and access to a large audience that ultimately gets you some good leads and customers you had never expected.
Tomoson reports that influencer marketing can increase the profit of any business by about 50 percent and is probably the most efficient customer acquisition method today.
Analyze your options before you start out on influencer marketing. Sponsorships, content collaboration, guest blogging, reviews and affiliates are some of the best models you can implement in your influencer marketing campaign. Having a budget puts you a step ahead but even if you do not have the budget, try to build a relationship with something that they can not deny.
4. Use Strong Data
Thin content is never going to get you the traction to make your business thrive today. While a lot of us focus on producing more and more contents every day and sharing on social media channels, without a strong data, there is no moving ahead.
For example, if you are in the finance industry but you do not have much knowledge about a particular topic you are writing about, there is no point in working on content that is a rewrite of a post from your competitor. This is taking you nowhere. There are hundreds (if not thousands) of data sets that you can use and gain knowledge from today. Make a habit of reading and knowing everything in detail about the industry you are in.
If you are short on time or have to focus on different other aspects of your marketing campaign, you can also work on expert roundups to share the right information. This not only will provide you with free content but will also get you more shares and visibility as you build a relationship with the experts in your industry.