We've all wanted to succeed since the start of our online journey. More traffic, more customers, backlinks, and mentions from top authority websites. We want all of it.
We've also found most online marketers and SEO experts telling us that the secret behind making the buzz is through a viral marketing campaign which basically involves producing a great piece of content that can capture the attention of your readers. Share. Rinse. Repeat.
So, are they right? I would not agree. They are right, but not completely.
Having said that, I don't really mean the contents have nothing to do with a viral marketing campaign. They do. But, content is just one part of your online success.
There's more to creating a viral marketing campaign that can help you grow and thrive and here are five best tips you can create one today.
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1. Generate Ideas
Here's the catch: You get tons of ideas reading influencers in your industry. You find tons of blogs and companies working in parallel to you who you can reverse engineer and generate ideas behind their success.
But, successful ideas are those that drive your business like crazy. They open doors to users and customers you've never expected and grow your business so well that you don't have to worry anymore.
In fact, the world of internet marketing has come a long way and people don't really care how good your idea is. They see how well you've managed, implemented and executed your idea. Chances are, ideas you've never thought can go viral do really well just because they were executed by the numbers. You never know.
Start reading professionals in your industry and brainstorm ideas that suit to your audience. Analyze the scope and proximity of how well your idea can be delivered to your audience.
Come up with a plan, stick to it and make sure you have answers to questions like how long to implement, how much effort to put in and what results to expect?
Make sure you have a structure of your campaign ready. Once you have an idea, you need to create a map to track your success and compare yourself with your competitors. Put them into effect right away.
2. Organize Your Target Audience
Once you have a clear picture of what to do, you need to organize your target audience and streamline your strategy. You surely do not want to market in a place where nobody is going to bat an eye at you.
If you try to lump your marketing campaign in a big crowd, nobody is going to provide you an attention because there are already tons of other companies, and your competitors doing the same what you are trying to do.
Ones you start segmenting and grouping your audience, it gets easy to target as well. Separate your user base according to demographics, their psychology, buying behaviors or whatever metrics your marketing campaign requires. If you are a company focusing on baby products, target moms, and dads, select an age group of 20 to 35 and start promoting.
Once you get to know your audience, your marketing campaign costs can reduce to a lot less than you've expected.
Related Article: What Really Makes Videos Go Viral?
3. Use Metrics
You need to keep track of qualitative and quantitative data associated with your marketing campaign. Start setting up the right tools that have a direct impact. Make sure your Google Analytics is working fine so that you can track the details regarding your visitors, their demographics, and user behavior.
Track how well your search performance is doing with tools like Semrush, Moz or Ahrefs. Implement strategies to increase your domain authority which can impact your search engine position.
When you use tools and determine several metrics associated with your viral marketing campaign, you get to save a lot of your time, budget, and effort and prioritize on other aspects of your business.
Find what metrics provide you the maximum ROI and eliminate those that don't have a positive impact. Narrow down your campaign with values that have been delivering success and use them more. Also, never stay shy of making necessary tweaks wherever you see some positivity.
4. Create Multiple Conversion Points
When you have a call-to-action setup on your landing page, your traffic is either going to convert or they are leaving right away. Also, not all of your traffic is going to click on the "Buy Now" buttons and make the purchase.
You need to have something that can help to keep your audience stick to your page and this is where you require multiple conversion points. Having multiple conversion points increases chances that you "sell" something almost twice as more than having just one call-to-action feature on the page.
Use heat maps and track your user behavior. Use A/B testing with landing page texts, images, and colors. Highlight the most important keyword and learn which one of them are having a direct impact on search engines. You can use Google Keyword Planner to analyze different keyword ideas and go to different forums related to your industry and see what content might persuade your audience.
Come up with a title, meta description, and tags that have the keyword you are targeting so that search engines can stay happy and rank you higher. On top of that, never forget the design. Make sure your navigation is easy, your logos and images are clear and that your website is mobile friendly.
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A viral marketing campaign not only relies on traffic or the conversion your landing pages have but also on the comments and interaction your website was able to garner. In order to get your business in real shape, you need to ask questions and solve queries to become a word-of-mouth and gain more exposure.
Optimize your social channels and create a social listening board. Get your customers to share their sentiments about your brand and solve their issues if they have any. When you increase interaction, you open doors for new customers, build relationships and with that, there's no way your prospective customers are getting away.
Viral marketing is not a strategy you can implement and gain success overnight. You need to keep analyzing, testing and implementing different strategies to reach to a feat you've expected.