If you want to use content marketing to attract and build your audience, you need to know your stuff. These free courses can help you become a better content writer.
Content marketing is a buzzword these days. It is the best marketing technique for you if you don’t have a massive budget for increasing your brand exposure and acquiring traffic that converts.
Let's take a look at seven free-enrollment writing classes that help you become a master content marketer.
This is a course on Skillshare, the leading online learning platform, that teaches you how to create quality content on a regular basis by capitalizing on the latest digital marketing trends. This course is created by Andrea Goulet Ford of BrandVox, a company that helps business leaders develop a business personality.
With this course, you'll learn how to develop a content strategy for your blog that sets you apart from your competitors. If you're new to Skillshare, you can get one month free of unlimited access to its courses.
If you're looking to become a certified content marketer, you might want to give this course a try. It shows you how to create a scalable content marketing strategy for your business that helps you to turn your visitors into leads and customers.
The course gives you a detailed explanation of every aspect of content marketing, including content planning, creation, repurpose, promotion and analytics. Besides learning, you can also evaluate your skill set by taking an exam consisting of 60 questions.
If you want to write enticing content for your online audience, you can enroll in the Writing for the Web course on Open2Study by Frankie Madden, who is a senior user experience consultant at Stamford Interactive. Whether you want to hone your online writing skills for managing a blog, social media accounts, technical writing or web copywriting, this course will teach you the skills you need to write clear and concise copy. You can get a certificate of achievement if you pass the course to help you demonstrate your expertise in writing.
Search engine optimization and content marketing are closely integrated. Content marketing is a technique of creating and distributing valuable content to acquire leads, whereas SEO makes sure that your content is more accessible to your ideal audience that enables you to generate leads. To become a master content marketer, you'll need to have a thorough understanding of SEO. Mastering SEO will also give you an added advantage over your counterparts.
One of the easiest ways to master SEO is to enroll in the SEO course on Udemy by Eric Schwartzman. The course is entirely free for anyone who wants to learn the basics of SEO. It's the perfect choice for social media managers, executives and entry-level content marketing employees.
Quick Sprout, founded by Neil Patel, is a one-stop hub for learning online marketing. Quick Sprout University offers an extensive library of videos where you can learn every aspect of online marketing, including content marketing and SEO. The content marketing course is sorted by Beginner and Intermediate.
The best thing is that the course walks you through the recommended practices in content marketing, which you can implement right into your content strategy to attract more leads and convert them into customers. Moreover, you can enroll in any course at Quick Sprout University without creating an account or submitting your email address.
To consistently produce high-quality content that attracts your ideal audience, you'll need to constantly hone your content marketing skills. By enrolling in the above courses, you'll learn techniques to brainstorm potential content ideas, create compelling content, and repurpose it to acquire leads and customers.