Coming up with a million dollar idea is only half the battle. You'll have to fight to be noticed. There are countless others doing the same.
It’s a tough world out there. Getting your product or brand to the masses can be a chore considering the fact that you’re vying for attention in a market saturated by startups and other businesses looking to do the same thing.
While that TV spot might garner some attention, your marketing avenues should be vast, reaching people from all walks of life.
Putting all of your eggs in one basket can be the safer, easier bet, but putting all of your prospects into one stream is a sure-fire path to disaster.
Listed below are five great tips to help advertise your business; some tested and trusted while some are unique. Check them out below.
1. Be Creative and Innovative
Sometimes you need to get creative when pushing your product. Mikhail Marchenko, the CEO of StickerRide, explains that the outdoor advertising market offers brands a unique opportunity to sidestep cluttered and noisy digital channels. Outdoor advertising has been around since the 1850s when billboards were used on railways and are still used today.
While a billboard is nice, people have become desensitized to them. StickerRide, which just hit the U.S. is basically a mobile application of an advertising platform connecting brands with car drivers, who put ads they chose themselves on their own cars, which makes them not just the driving billboards, but loyal brand ambassadors. That's creative.
2. Social Media
Your business needs to be on social media channels. It’s that simple. It seems that everyone is at least present on one platform so it only makes sense that your brand or service should be there, as well. One of the great examples of the creative use of social media is GrubHub. They know how to get their customers salivating over their products.
A lot of people snap a picture of their food before eating. On their social media accounts, GrubHub makes art out of it. And that art looks so tasty it actually becomes a great advertising model. However, there are some boundaries: don’t be overbearing with your presence, but instead be subtle, helpful, and funny when it calls for it. Do not try to force your brand on people using social media, it will most likely backfire.
3. Event Sponsorships
On the surface, event sponsorship seems like an expensive way to advertise your business, but if you think on a smaller scale, event sponsorship can be a great way to support your local community and events. While sponsoring large scale events may be unrealistic, sponsoring smaller events can give you great visibility.
If it is a conference or meetup, gift bags are occasionally given out at the end and most sponsors will be able to slide a business card, brochure, or branded knickknack in there. There’s a recent example of how sponsorship could bring attention to your brand: Mariott and Expedia sponsored a guy to visit several locations around the globe to help finish off the Pokédex.
Related Article: The Small Business Guide to Online Marketing #DreamSmallBiz
4. Become an Expert in Your Field
If your company focuses on pressure washing houses and garages, learn everything there is to know about stains, trees, and whatever else. Write articles offering help and advice to homeowners. Post them on your blog, in the local newspaper, where ever you can be heard. By offering knowledge-based assistance for free, and showcasing your in-depth understanding of the subject, your potential clients will feel comfortable with you, and be more likely to go with you when the time comes.
5. Mobile Advertisement
If you’re looking to promote an app or online service, displaying your ads through mobile platforms and apps can be a great way to get eyes on your product. Mobile continues to grow, with more people using their phones for work and fun than ever before. By working with ad networks like Google Adsense or Revcontent, you can sit back and focus on your business, while your business gets promoted through a variety of channels and apps, increasing your visibility.
And the more creative your ad is, the better results you will have. Maybe you’ve seen the Homeland ads? Their banner was ordinary, but it prompted you to “zoom.” An unusual CTA (call-to-action), which didn’t ask you to watch a video or something like this. When you do zoom, the ad started to display all over the screen and showcases a mosaic of images, that makes a portrait of the lead characters. Zooming in further opens next images and reveals that they are actually short videos of the different parts of the show’s plot.
Coming up with a million dollar idea is only half the battle. Great ideas pop up daily, but what separates the great ideas from profitable businesses is the ability to get your product or brand noticed. You will have to fight and vie to be noticed, there are countless others trying to do the same thing.