Content creation is only half the battle; now you need to promote it.
One of the most time-consuming aspects of online marketing or creating a website or blog is content creation. With more than a billion active sites on the internet today, it's no longer a winning model to simply create content. It should now be a focus to create better, more detailed and longer information for your audience. At the same time, it's not just about creating the content, but also about promoting it effectively and getting it in front of the right audience.
With all of this in mind, it's going to take a lot of time, work and effort to create better content than your competition is currently creating. To do this, simply head to Google and start searching for relevant keywords and terms that you might want to rank for. Look at the best-ranking content in Google, then start thinking about how you can make it better. You can often do this by creating more detailed content, adding visuals, or even creating a new resource with updated information and citations.
The content creation part of this process is still going to take a lot of time, but you only need to do this part once (until you decide to create a new article or blog post). The rest of your time and effort should be focused on the promotion of such content.
Here are some of the most effective ways to start sharing your content once it goes live on your site.
1. Social media
This one is a no-brainer, but you would be surprised how many site owners and brands only share their content on social media once. It's not just about sharing more often; it's also about doing so on each major social platform, while also using the right hashtags and thumbnail sizes and tagging any references or brands you mention in your content.
2. An infographic of your article data
Visual marketing is one of the most effective ways to reach new audiences. With your content already created, it wouldn't be tough for you or a designer to create an original infographic based on the data and research you've compiled for your content. With an infographic, you can reach a whole new set of audiences while also submitting such images to infographic directories, which can improve your backlinks, search rankings and audience reach.
3. A paid campaign in Google AdWords
Not all content promotion methods need to be free. If you've spent a lot of time and research on creating a great resource for your audience, then you should definitely invest some money in making sure people are finding it. This is especially true if you have any calls to action or lead generation opportunities within your content. Google AdWords is a great way to pay pennies per click while reaching new demographics and targeted audiences through search rankings and contextual advertising on other sites.
4. Cross-promotion with other bloggers and social audiences
We already mentioned social media and how it offers the opportunity to connect with billions of users around the world. However, relying only on your own social profiles and reach would be a huge mistake. Reach out to other industry experts and social users to see if they would like to also share your content while you share theirs as well.
5. Guest posts on other content sites
In addition to content creation for your own site, there are huge opportunities in the world of guest blogging and contributing to other blogs, news, and media sites as well. Such benefits include the ability to establish yourself as an industry expert and getting your content in front of new audiences, gaining backlinks and exposure through author bio sections, and, in some cases, even getting paid for your content.
As you can see, there are plenty of ways to effectively promote your best site content and make it stand out from the competition. Way too many sites and online brands are focusing on content creation and not putting in the necessary content promotion to reach that audience and ROI they've been looking for. Implement these content creation and marketing tips into your website or blog to see improvements in search rankings, traffic to your site, and branding for weeks and months to come.