Real Talk: 6 Things No One Told You About Personal Branding

Business.com / Careers / Last Modified: February 22, 2017

We're going to let you in on a few important personal branding secrets. Get ready to make your brand shine!

Personal branding is your reputation. It’s everything you have when it comes to building relationships for a healthy future.

Actually building a personal brand takes time and more than a little effort. For many people, they have no idea where to start, or they only have a basic idea that isn’t good enough.

Your personal branding strategy may not be working.

This guide is going to show you some of the things that people never told you before you began your ill-fated strategy.

Related Article:How Personal Branding and Content Marketing Go Together

1. Personal Branding Isn’t for Everyone

You may be an introvert. Personal branding can be extremely effective, even if you are networking as an introvert. It can help you go on to achieve great things. It can be used in practically any industry, but you have to bear in mind that personal branding is about the individual not the industry as a whole. If you want to be successful, you have to interact with people all the time. 

Yes, you can be successful in personal branding without being an extrovert, but think about how you are spending your energy. You may find it better to redirect your limited social energies to other business dealings, rather than struggling to build social connections all the time.

2. There’s No Set Formula

If you are a struggling introvert, you may be wondering how to network when you’re an introvert. That’s all well and good, but only snippets of advice will be relevant to you. And that may not be strictly relevant to you. There are no set formulas because asking how you can enhance your personal brand is like asking how you can get people to like you. It differs in every situation.

There are no set formulas to follow. You have to feel your way through the process. What worked for one person won’t necessarily work for you.

3. No Shortcuts

Marketers love a secret. They love a hack that can get them to their destination faster than anyone else. This is one area of marketing where there are no shortcuts to follow. There are organic tricks you should be utilizing, but actively trying to hack the process is more likely to make your personal brand disruptive than successful.

Plus, many of the so-called tricks of personal branding often only work in the short-term. Once the dust has settled they can actually work against you going forward.

Related Article:What is More Important: Building Your Business Brand or Personal Brand?

4. It Works Offline

Personal branding helped to evolve due to the growth of social media. Social media is vital to any successful personal branding campaign. But you can’t rely on this to grow from the bottom up. You need to go out into the real world and interact with people. You need to create real world connections by spending face time at networking events and speaking events.

You need to meet with influencers and work with other people in your field. Both online and offline activities are vital to long-term success.

5. You Don’t Have to Connect Personal Branding with Another Strategy

Personal branding can be even more powerful when combined with SEO or video marketing. And it’s worthwhile because a video is 50 times more likely to appear on the first page of Google. But it doesn’t always have to work like this. There’s no reason why it has to be tied to another strategy. You can tie it to nothing and run a successful personal branding campaign.

6. You Only Get What You Put In

Throughout this article you have already established that there are no shortcuts that are going to see you cut some of the corners of personal branding. It all relies on your hard work. If you spend hours on your campaign, you are going to get a lot more back than someone who spends just a few minutes every day.

Letting everything take care of itself is not going to work in this scenario. It’s why so many companies actively hire third-party companies to help them with their personal brands. They know that they have to put the hard work in, but they don’t have the time to do it.

Do you have the time or do you have the money? That’s the question you need to answer when building your personal brand.

Related Article:You Are Your Best Asset: The Importance of a Personal Brand on Social Media

Final Say

You can accomplish a lot through a strong personal brand. If you can build connections with influencers in your industry, there’s no reason why you can’t go on to elevate your brand to new heights.

How will you boost your personal brand today?

 

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