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6 Things You Need to Do to Launch a Successful Blog

Business.com / Last Modified: May 22, 2018
Image credit: Syda Productions/Shutterstock

Most blogs fail because they launch without a strategy. To increase your chances of success, make sure to work these six actions into your blogging plan.

Launching a blog is now easier than ever. You can install WordPress with just one click and start blogging right away.

In fact, almost 1,000 new WordPress websites are created every day. But how many of these websites created in any given day will be successful? Maybe one – certainly no more than 10.

Most blogs fail because they launch right away without a proper plan. If you're planning to start a blog, don't make the same mistake.

To launch a successful blog, you need a strategy that covers the most important areas of blogging. In this post, we'll tell you about those factors that make a blog more successful.

1. Optimize for Google.

Unless you have a big budget for advertising, search engine optimization is the best strategy you can use to promote your blog and attract more visitors to your website.

Unlike social media marketing and paid traffic, search engines can deliver a continuous stream of traffic to your blog without you having to do anything. All you have to do is optimize your blog posts for search engines and Google will rank your posts in search results to send visitors to your website.

Make sure to write great content that's valuable to your audience and optimize your blog posts with keywords to rank on Google for specific keywords and search phrases. You can use Google Keyword Planner and Ubersuggest to research keywords.

2. Build an email list from day one.

Of course, even Google can be mean sometimes. When Google rolls out algorithm updates, it affects most blogs and websites. Even if you have the No. 1 rank on Google for certain keywords, it may disappear tomorrow without a warning.

It's always best to have a backup plan. Start growing an email list from the first day of the blog launch. Your email list will help you achieve two goals: It will help generate traffic to your blog, and you can use it to directly sell products and services to your leads. Set up popup messages and embed email opt-in forms in your blog posts to promote your lead magnets and convert more website visitors into leads. 

3. Focus on quality over quantity.

A common mistake bloggers make is believing that publishing more blog posts is the best way to drive traffic and generate leads. It's not true. Publishing a few high-quality, in-depth posts will get you more traffic than a daily blogging strategy.

For example, The Ahrefs Blog used to publish four new posts every week, but this didn't make an impact on its organic traffic. Then it made a drastic change to its blogging strategy by removing 266 blog posts and focused on publishing just a couple high-quality blog posts per month. This increased its organic traffic growth by 89 percent in just three months.

Create a blogging strategy to only publish in-depth articles. It doesn't matter if you publish once or twice a month – it will bring you more results than what you'll get from publishing daily.

4. Write for your ideal customer.

Your blog traffic will be useless if you don't have a target audience. Imagine generating thousands of visitors who aren't interested in your product or service – all your blogging efforts will go to waste.

Instead of creating blog posts to generate traffic from all sorts of audiences, focus on crafting blog posts that bring in visitors who are interested in your product or service.

Yes, it's possible. Start by creating a buyer persona. It will help you create a profile of your ideal customer, understand their pain points and learn about their interests. Then you can come up with a content plan to provide solutions to their problems and write extensive guides that get them interested in your product.

5. Use an editorial calendar.

Publishing blog posts according to a schedule is another important part of building a loyal audience around your blog. Don't publish a post whenever you feel like it. Publish according to an editorial calendar.

An editorial calendar will help you consistently publish blog posts by planning them ahead of time. Do your keyword research and come up with post ideas to plan a blogging editorial at least three months ahead. This way, you will never run out of ideas to blog about.

6. Analyze, measure and improve.

Understanding which of your blog posts generate the most buzz and which bring in the most visitors will help you create more great content on the same topics to effectively grow your blog.

Performing content audits from time to time is also crucial to sustaining your blog growth and improving lead and sales generation. For all these purposes and more, create a system to gather data and measure your blog content.

In conclusion

Building a blog is a long-term investment. It won't give you an instant return. You need to work hard for a long time to produce posts and generate traffic to develop a successful blog.

However, if you're consistent, you will receive continuous results and profit from your blog for a long time. When starting a blog, make sure to aim for the long-term goals.

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