7 Functional Hacks for Propelling Small Business Growth

Business.com / Starting a Business / Last Modified: February 22, 2017

Get ready to grow! These hacks will work as powerful catapults helping business owners reach milestones of growth.

Business owners are usually impatient,  at least when they are just starting off with a venture.

Over a period of time, they look to achieve recognition and profits leading into the areas of brand awareness.

However, business growth isn’t about overnight success and there isn’t a special concoction that works like a charm.

That said, few possible hacks can surely help the startups in the long run only if they are willing to go at a steady pace.

Moreover, when it comes to entrepreneurship nothing is guaranteed and the blueprint must be drafted while keeping the uncertainties in mind.

Out here, I have enumerated 7 functional ideas which are bound to work in myriad environments regardless of dwindling fortunes. These hacks will work as powerful catapults helping owners reach the predefined milestones of growth.

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Hiring Right

Before even looking at the growth trajectory, every company must emphasize upon hiring the right people for the job. This approach is important for every business type but works best when small business ventures are considered. Having the right players will help address the inclement situations as they will not shy away from responsibilities.

Business Organizational Hierarchy
Organizational Hierarchy

Look for dedicated individuals and never prioritize experience for skills. Experience shouldn’t be the prerequisite but must be considered as a mere add-on. Go for people with high skill sets as it will be easier to motivate them.

Look Out for the Appeased Customer Base

It is always tempting to expand the entrepreneurial wings toward newer customers but business owners must never look beyond the core customer base during the initial phase of the venture. Directing attention to the established audience will bring in a lot of funding, imperative for business growth.

The approach can be as simple as the loyalty program or as complicated as gauging the purchase behaviors of the existing customers. Coming back to the banks which usually offer the funding established customer base counts for accountability as these institutions aren’t usually bothered about the business aspirations but the return on investment.

Reducing Risk

This statement might look lame to a few but during the initial phase, it is good and way safer to reduce overall risks. It is often believed that making lesser profits is balanced by negligible risks and in turn, losses. Bigger companies can afford to control a few things and experiment with their arrangement which isn’t always the case with a startup. One should start by limiting the internal and external threats or by hiring a "business insurance provider".

Business Insurance Pie Chart 

Averting disruptions are important especially when it comes to data thefts, higher costs, and even loyalty issues. First, look to get yourself a holistic policy that would cover everything right from cyber loses to data breaches. Once drafted, do review the concerned policy on a periodic basis ensuring proper coverage once the distribution footprint increases with time. Finally, keep an eye on lawsuits and typical redemption policies.

Related Article: #TBT: Old School Tools Still Work for Small Business Marketing

Adaptability Is the Key

Every successful startup is adaptable i.e. has the ability to switch directions in response to all the ramifications. This is termed as an agile approach and would contribute greatly towards business growth. If an organization is adaptable, it is bound to test myriad approaches and find out the best one for the cause.

This is more of a trial-and-error method but with stronger self-belief. An example of this approach happens to the Showbox, an app that started off with basic streaming but adapted and grew into a complete entertainment package. It has clearly understood the customer requirements and made modifications accordingly stacking in larger reserves of TV programs, free movies and what not.

Work Toward Better Customer Experience

If you are looking for valuable perceptions, ask the customer. Customer reviews can actually determine the fate of a business and therefore it is imperative to offer quality services and products at all times. This will compel them to put up great reviews over the social networking sites perpetuating popularity at an enviable pace.

Frankly speaking, small businesses are placed favorably when it comes to better customer experience. These firms are nimble and can easily anticipate the market emotions, much better than their bigger counterparts. Smaller organizations are usually more committed towards the customers and are best known for nurturing long-term relationships with them.

 Small Business Startup Flow Chart

One small tip would be to diversify the offerings for catering to all the customer requirements. Owners must understand that every aspect pans down to serving the customer. Engaging the customers is yet another option, usually initiated, via live demonstrations over periscope. Apart from engagement, it is the personalized experience that wins it for the startups.

Putting Profits Into the Business

Initially, a business wouldn’t make substantial profits and it is absolutely necessary to put in the generated revenues back into the organization. This ability to self-invest is something every startup should take a note of. Redirect the smallest of revenues back into the organization as during the initial phase a startup could seriously use all the available funding and help.

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Think Ahead

This is more of a cliché which every market expert would give out. However, there is a lot more to this section that just encouragement and monikers. As mentioned before, agility is an integral business trait but it shouldn’t be confused with over-enthusiasm.

Being stoic at times is actually good for the startup as it will help owners stay grounded even when the business evolves. Amidst the changing equations and gorging profits, anticipating the possibilities and future scenarios is what works well for the firm.

It is vital to put the business in place, feed it with funds and acumen and finally watch it grow beyond limits. The main part is to set a foundation as once the growth begins, it wouldn’t be hard to adapt and adjust, depending upon the market.

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