9 Tips For Freshening Up Your Brand When Things Get Stale

Business.com / Sales / Last Modified: February 22, 2017

Do you feel as though your brand is going stale? If so, read this article to find out how you can freshen it up.

Your brand is everything in bringing in new customers.

Forty-five percent of your brand is what you say and how you say it, so you need to make sure you’re doing all the right things.

But sometimes brands can get stale. You don’t feel like improving your customer service is helping and your target audience isn’t responding like they used to.

This guide is going to show you how you can continue to generate leads, even when you feel like you’ve tried everything.

1. Track Your Engagement Levels

You always need to be tracking your engagement levels. Analytics should always be in place and you should know where you are falling down just from the numbers. Then you can figure out whether you need to improve your content writing or do something else entirely. Your engagement levels will act as the baseline for any improvements you bring in.

Related Article:Time for Change: When to Rebrand and How to Begin the Process

2. Add a New Product

It’s difficult to keep sales figures high when you’ve had the same line of products. All your loyal customers have your products and they don’t need anything more. Bring in some more attention to your business by adding some new products, and maybe even doing away with some products that aren’t performing well.

3. Initiate an Interactive Marketing Campaign

Managing your brand and figuring out what to do next can be a pain. Starting an interactive marketing campaign is a fantastic way of improving your branding. Do away with the digital marketing acronyms and make sure you’re keeping things simple. Interactive marketing campaigns tailored to your target audience can spark new life into a failing brand. And it doesn’t have to cost a lot of money, either.

4. Redesign Your Website

If your company website hasn’t changed in a couple of years you need a fresh look. Bring in a web designer who’s up to date on the latest trends. Get them to look at your site and make suggestions for where changes can be made. Throw together a few drafts and start road testing them. Take note that a redesign isn’t the same as a rebrand. You should maintain the same branding guidelines as before to avoid confusing your customers.

5. Design a New Logo

The logo you made when you first started your company might be so old that it doesn’t resonate in the same way any longer. Commissioning a new logo that maintains the same general idea can be a fantastic way of reaching a bigger audience than before. Again, a new logo doesn’t have to involve a complete rebrand of your company. It’s a redesign, not a rebrand. Rebrands should rarely happen.

Related Article:The New You: 5 Golden Rules for Successfully Rebranding Your Business

6. Reach Out to Your Most Loyal Customers Again

When you already have lots of loyal customers it’s easy to take them for granted. Reconnect with some old faces. It doesn’t have to involve trying to make a sale. Just reach out to them and ask how business is going for them. They’ll appreciate people reaching out to them, and it will produce more customer loyalty.

Your marketing team must focus on building an enduring brand if you’re going to continue to succeed for years to come. The only way you’re going to do this is through giving your best customers your time.

7. Go to a Business Conference

A business conference is a great way to connect with fellow professionals and pick up more leads. It’s also a way to freshen up your brand because you’re going to learn new things and figure out new strategies to try. You don’t need to attend a major international conference. Even a small business conference in your local area can introduce you to some new faces.

8. Expand Your Reach

If you’ve already torn through your current audience it’s worth looking at targeting a new audience. If your marketing campaigns have flat-lined its time to think about an audience you’ve yet to target. Expanding your reach and hitting a new audience will potentially lead to completely new revenue streams.

9. Plug the Leaks

Sometimes a brand can flat line because it’s doing the same things over and over again. You need to look at your company and figure out where you’re going right and where you’re going wrong. Dedicating a week or so to exclusively looking at your operations and thinking about where you can improve can bring about new ideas and new perspectives.

Related Article:The Name Game: Strategies for Naming a Company and Picking a Website

Conclusion: Try Them Out

Doing something new and different can do a lot for an ailing brand. If things have become stale you have absolutely nothing to lose by trying something entirely different.

What will you do to fix your stale brand today?



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