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Agriculture Advertising and Marketing

By Sandy Crouch, writer
Jul 04, 2010
Image Credit: NanoStockk / Getty Images
> Business Basics

Plant seeds of success with agricultural marketing

Agriculture advertising is a vital component for the success of your business. An ad agency focused on agriculture marketing can give you targeted advice on marketing strategies to increase your bottom line and establish media relationships that will serve you well into the future. With the current economic climate, increased brand awareness through consistent media exposure is the best way to keep your company name in front of your potential customers.

Agricultural marketing is more important than ever since the economy is in a constant state of flux and your marketplace is growing more competitive each passing day. Direction from agriculture advertising agencies will help you get the maximum return on your marketing investment by applying their specific expertise to your area of agriculture. There are six basic areas of agriculture marketing:

1. Commodities marketing - agriculture ads for products coming from the earth

2. Wholesale agriculture advertising - farming advertisements

3. Retail agriculture advertising - marketing for retail outlets

4. Farmer's markets advertising - promoting farmers selling to the consumer

5. Green industry marketing - agricultural advertisements promoting plants, flowers, Christmas trees and seeds to distribution channels

6. Processed foods marketing - agricultural ads for dairy, meat and poultry industries

Utilize agriculture advertising agencies to relate to your customers

Public relations in agricultural advertising is about managing relationships and gaining positive exposure for your company. Agriculture marketing services have a better understanding of the unique aspects of your business and strong established relationships with the media in your marketplace.

Direct marketing efforts with agricultural advertisements

Agriculture ads targeted directly to your consumers, or direct marketing, is a traditional and effective means of advertising. This method - which involves direct mail, email marketing and telemarketing - provides an easy way to track and measure your responses. Direct marketing in agriculture allows you to track your return on investment for each campaign so you can get the most bang for your buck.

Leverage Internet opportunities for agricultural marketing

Agriculture advertising and marketing online is becoming more widespread in the industry. The dissemination of information at a lower cost than traditional print advertising and the interactive component of online marketing make it a great way to reach a global audience on a budget.
  • The National Agri-Marketing Association provides networking opportunities within the industry and keeps you up-to-date with industry news that affects your business.
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Sandy Crouch
Sandy Crouch
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