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Why Adding AI to Your Mobile App is a Must in 2019

By Michael Georgiou, writer
Jul 30, 2018
Image Credit: Twin Design/Shutterstock
> Technology

Artificial intelligence can improve your business's mobile application.

For many business owners, artificial intelligence (AI) feels like the latest fad. You see it in headlines touting how it will change our lives, but you’re wondering if this the same hype that had us using quick response (QR) codes for a hot minute.

Unlike QR codes, AI isn’t going away. Business owners who fail to take part soon are going to be left behind.

Apps are one of the easiest ways to get started. If your business has an app or several apps, talk to your development team about incorporating AI now. Here are eight reasons you need to add AI to your mobile app within the next year. 

  1. AI is gaining momentum. Studies show investment in AI is increasing rapidly. Investors are mainly found in healthcare, finance and education, but AI is being added daily to mobile apps. 
  2. AI is a useful tool to help you engage users. AI can analyze user data to provide insights about your users, including what they like, dislike, click on, don’t click on and more. If some aspects of your app aren’t useful, you’ll know, and then you can pivot to focus on what’s working, which helps increase engagement.
  3. AI data can help your app earn. Data isn’t just for making your app better; the more data you can glean from your app’s users, the more you can leverage that to find investors, sell ads or charge more. 
  4. AI transforms the user experience – and people love it. Smart apps help people accomplish daily tasks. Personalization is the next big thing, and people love apps that can order their favorite coffee or suggest a delicious menu item. For now, this approach gives you an edge over competitors. Soon, it’ll be service people come to expect.
  5. Voice control with AI is increasing in popularity. As home devices familiarize us with asking questions, the feature has become widespread. Can your app function with voice control?
  6. Everyone else is doing it. We realize that’s a weak argument, one you heard from immature peers in grade school. But Gartner estimates 200 of the world’s largest companies will develop intelligent apps within the next year. While it’s not always a good idea to follow the leaders, in this case, there’s a reason for it.
  7. AI isn’t as expensive as you think. Depending on what functions you need to add to your app, the cost may not be prohibitive, even for smaller companies. Plus, if you add AI in from the start of your app build, it’s even less expensive. Further, your app will stand out and offer something that makes it far more marketable than others, making it a worthy investment.
  8. AI will help you integrate with other apps and with the internet of things (IoT). We love convenience. Building in voice control or other AI features will improve your seamless integration with other apps and with someone’s IoT devices, so people can go from one to the other without stopping to launch separate programs. 


Editor's Note: Looking for mobile app development for your business? If you're looking for information to help you choose the one that's right for you, use the questionnaire below to receive information from a variety of vendors for free.


How to use AI with your app

Thus far, AI and apps have been about personalizing experiences and offering virtual assistance to consumers. Uber is using automated reasoning to help optimize routes for drivers. Chatbots help consumers book hotels and can even answer most questions. AI is part of fraud detection. Here are some other examples for inspiration: 

  • Using data gathered from app users, AI can suggest new features for your app.
  • Multiple apps take your photo, so you can animate your face, create memes and share it.
  • Other apps turn your photos into fantastic artwork.
  • Some AI apps enable you take photos of objects, so you can learn words for them in another language.
  • Polyjamer helps you create music.
  • Multiple apps measure the beauty of your photos (and your face!) so you can decide which images to share.

These examples are mostly for consumers, but AI is changing businesses, too. 


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Michael Georgiou
Michael Georgiou
See Michael Georgiou's Profile
Michael is a dynamic business professional with proven success in creative strategy, digital marketing and project management, in both the public and private sectors. He drives Imaginovation’s rapid business growth in marketing and sales owing to his multifaceted and versatile experience in numerous industry verticals. Michael holds an international Master’s degree in Business Communications Marketing from Bond University in Australia and a Bachelor’s degree in Public Relations and Marketing from UNC Pembroke.
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