Anniversary greeting cards can be an important part of a business marketing plan. Sending greetings puts your business name in front of ...
Anniversary greeting cards can be an important part of a business marketing plan. Sending greetings puts your business name in front of clients and ahead of the competition. Compared to other direct mail campaigns, an anniversary card sends a personal message that customers are more likely to remember.
Business greeting cards land in mailboxes in batches during the winter holiday season, along with all the other personal greeting cards. It’s difficult to stand out during the holidays. However, if you’re the only business sending a business anniversary card, then your business will stand out.
Use anniversary cards successfully in your business in ways that include:
1. Customizing cards through anniversary card distributors.
2. Sending business anniversary ecards.
3. Setting up printable anniversary cards.
Search for business-appropriate anniversary greeting cards
Look for business greeting cards that reflect your business image. A dignified law firm needs to send a different message than a veterinarian. Some businesses appreciate the option of printable anniversary cards too.
Customize a business anniversary card
Customized greeting cards make a bigger impression. Customization can target your business or provide an individual greeting for your customer. It makes sense to include your logo, business address and marketing message in the cards you send. Don't be afraid to include a simple "thanks for your business" or "hope to serve you again soon" message in your business anniversary card. But don't forget the personal touch. Handwritten messages and/or signatures go a long way in showing a customer or client that you're willing to go the extra mile. You can also order customized envelopes.
Email a Happy Anniversary card
If you know your clients spend a lot of time on the computer and prefer communicating by email, then business anniversary ecards might be just what you're looking for. Make sure e-greetings come embedded in the email message or provide a link that a client can access. Many virus programs don't allow the opening of certain attachments, plus you run the risk of being sent to spam mail.