How to Get More Backlinks to Your Website

By Thomas Griffin,
business.com writer
|
Apr 05, 2020
Image Credit: SARINYAPINNGAM/Getty Images

Getting other websites to link back to your site is a great way to increase brand awareness and boost sales.

Do you have a website that's getting less traffic than you expected? If so, you're not alone. Business owners and bloggers around the world are always looking for the best way to spread brand awareness, generate new leads and grow their business. 

well-structured SEO strategy is pivotal to the success of your business. Your position on search engines like Google largely depends on the backlinks you have on other websites. Google’s algorithm examines the reputation of websites that link your site and places your website in a similar category, especially as you increase your number of backlinks. 

When you consider that 95% of people don't leave the first page of Google, getting your website to the top is vital to your success. Today we are going to explore several ways you can get more backlinks to your website and grow your business. 

Your content marketing strategy is broadly the best way to get new visitors and encourage people to come back after landing on your website. Think about it; why would anyone come back if they knew that there was no new content for them to consume? 

You may get return visitors if you sell a product or service, but creating content is the best way to keep users engaged with your brand. There's a reason that 60% of marketers create at least one piece of content per day. 

Similarly, your content will also determine if other creators will link to your posts. The most common type of backlink comes from within blog content. If you want reputable people to link back to your website, you have to create content that provides tangible value. 

For instance, if you wrote an article about how much you love gardening, there's a slim chance that a content creator would link to that post unless they shared your sentiment. But if you write an article featuring facts about gardening that evade newbies, you have a much better chance of getting links to your site. 

When other website owners and content marketers find your post, they might link back to your website as a source, especially if it conveys a little-known factoid. If you want to increase your chances of creating shareable content, consider working on a statistics article, long-form evergreen post, a case study, or an infographic. All four types of content are excellent ways to get more backlinks. 

Seek guest posting opportunities

Aside from creating shareable content on your website, you can also look for guest posting opportunities on other sites. Guest posting requires you to find companies that are in your industry, but not a direct competitor. For instance, if you wanted to sell gardening supplies, you would look for a blog that talks about gardening, as opposed to another site that sells similar products. 

The goal is to write informative and engaging content for the publication while including backlinks to your website. Sometimes you can include links in your author bio; other times, you may have to place them throughout your content strategically. 

You can find guest posting opportunities by going to Google and typing in your keyword, followed by a plus symbol, and "write for us." A list of publications will pop up with links to their guest posting form or sign-up page. 

Keep in mind that not all publications with your keyword will make a good fit for your posts. Make sure you spend time researching the website where you want to post before you submit a pitch. The more you understand about a brand and its target audience, the more likely you are to find success and get backlinks with guest posting. 

Use social media to increase visibility

Social media is one of the best ways to spread brand awareness by increasing visibility. There are currently over 3 billion active users across all social platforms. While there are conflicting opinions on how social sharing impacts SEO, there's no doubt that the result of consumers sharing your content can significantly increase your backlinks. 

For example, remember when we said that if you write link-worthy content, people will link to your website to reference what you wrote? Well, it's hard for anyone new to see your content unless it's getting shares on social media. If you want to increase your overall backlinks, it's crucial that people are seeing and engaging with your content. 

The best way to ensure audience engagement, which leads to the benefits we mentioned is if you actively communicate with your community. Spend some time in your direct messages box, read and respond to comments, and keep your followers in the loop about new products and services. Staying connected to your audience results in more shares, which eventually translates to more backlinks as more new eyes land on your content. 

Additionally, you should consider working with influencers on platforms like YouTube and Instagram. Influencers are social media celebrities that have a large following. You’ll want to track down influencers that create content that’s relevant to your industry. 

Let’s say you found a YouTuber with 500,000 subscribers who post updates on their garden. While non-traditional, at a glance, this is a great person to represent your brand of gardening supplies. When influential people in your industry link to your content, you start gaining powerful backlinks to your website. 

Finally, we are going to explore a tactic called the broken link method. This tip involves you tracking down websites in your niche that have blog content. You'll want to look through this content and use a link tracker to discover broken links on their website. 

If you find a broken link, check your blog catalog to see if you have a post that meets the need of the hyperlink. Imagine finding a broken hyperlink on a highly reputable website that readers "gardening tools." You've just hit the metaphorical jackpot if you’re the owner of a website that covers gardening content. 

Now you can use an existing article, or even create one from scratch, that fills the gap you’ve found on the publication. The next step is to email the business and let them know that their link is broken and that you have a suggestion that they may like. At this point, you'll want to link to the piece of content on your website. 

Once the publication changes the link, you've just managed to add a brand new backlink to your website. It's important to note that this trick doesn't work every time, but it's an effective way to build up your backlinks with highly authoritative sites over time. 

There's no question that businesses with more backlinks tend to see a higher ranking in Google, more sales, and generally more traffic. As your business grows, you'll start to gain authority, which makes it easier to get your backlinks published on reputable websites. 

It's possible to build links to your site, even if you don’t have any today. The tips we listed here today will help you get started. Consistency is critical when creating a backlink strategy. If you're making a consistent attempt to get more traffic to your site by building links, you'll start to see a difference in your analytics, which eventually translates to significant changes, like landing on the first page of Google. 

I'm president and CTO of OptinMonster, a powerful lead generation tool that's installed in over 700,000 websites.
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