Behind the Scenes: 7 Steps Authors Use to Launch a Best Seller

Business.com / Starting a Business / Last Modified: February 22, 2017

Discover the secret steps that best selling authors use to launch a best selling book. Even if you're not a writer, you may learn some tips!

With Kindle Direct Publishing, it has never been easier for anyone to write and self-publish a book. Using a market like Amazon, you have access to millions of potential customers and a chance at real book income.

Furthermore, as many authors are discovering, it’s relatively simple to become an Amazon bestseller. All you need is a plan and a little motivation.

That’s why we’ve put together a simple seven-step guide to becoming an Amazon bestseller.

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1. Research Your Book Idea and the Market

No matter what you do or how you market, if you are trying to sell a book that no one is looking for or wants to read, you’re book launch will be doomed. That’s why the first step toward a bestseller is doing your research on that topic or genre and ensuring you have a marketing plan from that point forward.

There is some self-publishing software that will help you with this, however, you can also use Google’s Keyword planner to see how many people are typing in that search term per month. 

2. Build a Launch Team

As you begin writing, start finding people who would be interested in the book. That could be friends, family, or even other writers in the same genre. By building this list of buyers, you’ll have access to people who will immediately buy your book upon its launch and help to increase your numbers.  This will be super important in your initial push to get a best-selling mark for your book.

To help you with this, Kevin Kruse of Authorjourneyto100k.com created a video detailing how you can build your book street team.

3. Design a Book Cover You’d Be Proud Of

Let’s face it, people judge a book by its cover.  If your cover looks like something that was thrown together, then your book looks like it was just put together. Thanks to Joel Friedlander of Thebookdesigner.com, here are nine tips to remember when you are creating, or hiring someone to create your book cover. 

4. Write a Description That Sells 

One of the final pieces to the puzzle is writing a book blurb or book description that sells. Many authors make the mistake of just throwing something together. However, a good book description can be a deciding factor as to whether or not someone will buy your book. Bryan Cohen just wrote a complete book on book description writing and yes, so check it out if you are looking for book descriptions that can take your sales to the next level.

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5. Choose the Right Kindle Category

Your chances of becoming an Amazon bestseller is based on the category your book ranks for. The way it works, you need to sell more books than any other book in that category in order to be a bestseller. 

Therefore, when you go to launch your book, you should choose a category that is not only pertinent to your book but also doesn’t have a lot of competition. The best way to do this is by looking at the bestselling book’s Amazon Best Seller Rank (ABSR) and choosing the category with the highest ABSR. Dave Chesson of Kindlepreneur.com has a guide that should help you go step by step in choosing the right category for your book.

6. Get Reviews

Nothing helps your book sell better than reviews from happy customers. But, how does one get genuine reviews? By asking. First, you can start with your launch team discussed above. After you’ve published your book, contact your team and ask them if they left a review. 

Another method to increase your number of reviews is by asking for them at the end of your book. If someone made it to the end of your book, then they probably felt as though it was a good book and worth their time. Giving them a simple and genuine request will always help to motivate the right reader to leave that review. Tim Grahl, a best-selling author created a guide that will help any author get +25 reviews during your launch, which is very critical to short-term and long-term success. 

7. Book Promotions and Blasts

There are many websites and social media groups that will actually promote your book for you to their readers or subscribers. Some of these services are free and some are costly. But regardless, enlisting the help of these can really boost your sales and awareness of your book. To help you find these lists here is an article that has over 70+ book promotion services both free and paid for. Just go through that list and get your book in front on thousands of potential customers for minimal cost.  

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As you can see, each of the seven steps above is critical and can be a game changer for the potential of success for your book to become a bestseller. Understand that with over 4.7 million ebooks on Amazon, just writing a book and hoping it gets discovered on its own is not very likely to happen. 

So, take each step carefully, and ensure you plan your launch before you hit publish.  

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