3 Ways to Handle a Prolific Content Production Calendar

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Managing content calendar doesn't have to be difficult. You just have to know what you want to accomplish and create a road map accordingly.

When you're marketing your business, you need to stay on top of managing your content production calendar. While it is your responsibility to schedule and record your work history, it can also get out of control unless you know how to accomplish it accordingly. Take the time to create a schedule that is capable of keeping all of your activities in order.

1. Outsource Your Work

Because of what a content production job entails, you will quickly find yourself going under unless you outsource at least one area of your work. If you have a passion for the content, outsource your proofing and editing chores. This frees you up to continue to create winning content and it also allows you to eliminate the part of your job that is the most tedious. It gives you a chance to do what you do so well without getting burned out on the details.

Outsourcing saves you money. When you hire a reputable writing agency to create content for your content marketing plan, you save money by not: poviding benefits for new full-time employees, hiring temporary workers for busy seasons or projects, or giving current employees specialized training so they can complete certain projects. Outsourcing also helps save you time. Most writing agencies are able to deliver high-quality content in a short span of time, as per the project requirements.

By outsourcing your content work, you can utilize the knowledge and skills of others that either you or your team doesn’t have. The expertise of others can be utilized in many forms, including writing skills or knowledge of a specific subject. Content creation that is unique keeps you excited about your business and products.

The other benefits of outsourcing content creation include getting more traffic, more engaged readers and more leads. You can also maintain a high level of quality in the long projects and for various forms of content. Your content marketing strategy can dramatically improve through collaboration with a reputed blog writing agency or a content agency and you can also forge a dependable and lasting relationship with the right agency for better and unique content creation and promotion.

2. Don't Hire Just Anyone

Don't hire the first person who applies to your casting call. Send them a few sample articles and review their work carefully. Include a hidden detail within the instructions and see if they pick it up. If they don't, their work may be not be as detailed as you would like. If they can't (or won't) follow instructions or they try to constantly take shortcuts, you will probably not be happy with their work. During your interviews, ask pointed questions that make them think before they give you an answer. These kinds of questions will let you know how their mind works and whether you will be compatible in a situation that involves different opinions.

3. Transform Your Content

Don't pigeon-hole yourself into one type of content. Even if you choose to keep a major portion of your original content in text form, it is still possible for you to lower your burden if you repurpose your written work into other content formats.

For example, you can turn a blog post into an audio or video clip, an infographic, an email campaign, an ebook, etc. Once you've created a piece, transform it into something other than a text document. 

If you conduct webinars on a regular basis, those can be repurposed onto YouTube or other video channels, which would ensure that quality content lasts forever. This would not only be beneficial for your website, but also bring more new visitors to your website through video platforms.

If you have picture posts, you can repurpose those images on Pinterest to make the most out of them. For example, if you have a picture post that details the best brand logos in a given industry, you can upload pins of the brand logos or better still, create a new board that is dedicated only to the greatest brand logos. These pins would bring referral traffic to the blog post, and a new segment of traffic will be added to your site.

Managing your content calendar doesn't have to be difficult. You just have to know what you want to accomplish and create a road map to get you there, using the content and design that works best for you.

Photo credit: REDPIXEL.PL / Shutterstock

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