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5 Creative Financing Ideas for Cash-Strapped Startups

By Blair Nicole, writer
Mar 31, 2017
> Finance
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Creative financing ideas for cash-strapped startups wanting turn ideas into reality

New startups are rarely easy to finance. Unless you’re independently wealthy or able to completely fund your venture by yourself, creativity and resourcefulness are truly the keys to success in financing your new startup.

Let's assume you’ve already been turned down for a small business loan, and you don’t qualify for a grant. Now the question is: "how can my startup get the financing it needs to launch successfully?" Here are five creative financing ideas for cash-strapped startups wanting to take their idea from a mere vision to reality.

1. Crowdfunding

While it’s hardly a new idea, the first thing to consider is crowdfunding. Before you jump the gun and start building your Kickstarter or Indiegogo campaign, consider these things to decide if crowdfunding is right for your startup.

Have you figured out exactly how much funding you need to launch successfully? If not, it’s time to go back to the drawing board and create some solid financial plans and projections so your crowdfunding efforts don’t fall short.

Are you willing to share your intellectual property with the world? In order to crowdfund successfully, you’ll need to share certain details of your campaign with potential donors. This exposes your startup idea, product or project to countless people who may or may not try to launch similar ideas of their own.

Do you have a clear message and marketing strategy? Successful crowdfunding campaigns are all about perfecting the message and having a solid marketing strategy in place. If you don’t know the first thing about marketing, you’ll either need to hire someone who does, or consider a different financing option.

2. Startup competitions

The startup landscape is competitive. But if you have a truly innovative idea, coupled with a solid business and marketing plan, it’s worth a shot to enter a startup competition. Aside from receiving funding if you win, you’ll also reap the benefits of exposure and feedback by entering some of these competitions. Winning a startup competition is no guarantee that your new venture will be successful, but it’s at least a potential way to get your foot in the door and your business off the ground.

3. Alternative financing

Although financial experts may cringe at some alternative lending options, there have been a number of successful startups who have financed their ventures using alternative lenders. Peer to peer lending, micro financing and even short term loans might be viable options for some startups.

4. Investment from friends and family

Admittedly, this may not be an option for everyone. But if you have family, friends or business colleagues with deep pockets, it’s something to consider and might be a better option than seeking an unknown investor. One poll indicates that 5% of the US public has provided funding for someone starting a business, so it’s not as far fetched as you may think.

If you go this route, be sure to write down your pitch in advance, consider what they’ll receive in return for their investment (standard interest on the amount borrowed, or equity in the company, for example), and to set the right expectations of when they’ll be repaid.

5. Pitch investors

No startup financing advice would be complete without mentioning outside investors. Whether you’re after angel investors or venture capitalists, there are a few things you’ll need to know to improve your odds before you pitch.

Perfect your story and your solution. The bottom line is, facts tell and stories sell. It’s great (and necessary) for you to have a solid business plan and financial projections. But that alone isn’t enough to sway most investors. Tell your story in a compelling way, and be very concise about how your idea solves a problem.

Show that you’ve done your research. Target market research and competitor research is key to showing investors you’ve done your homework and that you understand the business landscape. This is equally as important as your financial projections, because without the proper understanding of the market, your financial projections are truly just imaginary numbers.

One popular method for nailing down an investor pitch, is to follow the Lean Model Canvas for creating a business plan. It’s clear, concise and covers all of the main areas potential investors will ask you about.

The sad reality is that 9 out of 10 small businesses fail due to a cash flow problem. Even if you’ve already launched your business, you might not be out of the woods yet when it comes to funding. Don’t let your new startup become another statistic. By getting a little creative when it comes to your funding options, you just might beat the odds.

Photo credit: Shutterstock / Syda Productions

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Blair Nicole
Blair Nicole
See Blair Nicole's Profile
How would someone describe Blair? PR Guru, Digital Nomad, Writer, Philanthropist, Sales Goddess, Singer-of-Horrible-Karaoke and Single Mom all come to mind… Blair Nicole is the CEO & Founder of Media Moguls PR, host of the #KickassPR podcast, and Columnist at several well-known business outlets. Marketing and traveling are her passions, and she travels around the world full time with her 4 year old son, working remotely, and speaking to business audiences of all shapes and sizes. Blair's motto is "Kick ass, don't kiss it!"
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