Learn how to use affiliate marketing to benefit your small business.
There are plenty of great ways to make money while working online. One of the ways that has grown in popularity is affiliate marketing. While affiliate marketing was once viewed as an obscure way that very few could use to make money, things have certainly changed.
Many big-name companies like Amazon are happy to work with people who want to promote the products they sell. Let's take a look at how it works. You own a website that features content as well as links to products on another website. Let's use Amazon again for an example. The customer follows your unique link and makes a purchase on Amazon. Since they followed your link, you receive a cut of the money. Running an affiliate website takes plenty of time, work and knowledge. We are here to help with the knowledge.
A Business Insider study showed that 16 percent of all sales online are completed through affiliate marketing. We are here to bridge the gap and show you how to increase the sales of your affiliate marketing site.
1. Build a reputation and brand.
If you don't have a strong brand backbone and don't appear trustworthy, you're probably not going to see much traffic or profits. You must build your brand up before you start seeing sales from your affiliate marketing site. There are plenty of ways to appear as a strong, reputable website.
First and foremost, you should start by having a social presence. Create social media accounts, cultivating followers and likes through your marketing and core content.
While writing content, make sure you link to other reputable sites so that you not only appear to know what you're talking about, but also start building strong links with well-known companies, which reflects well on your brand.
2. Create content with value.
Generally speaking, you have to create content with value. Think about the questions people may ask about topics, what products help solve the problem, then make the connection between the problem and how the product solves the issue.
Let's say your target is health and wellness. You decide you want to sell products that promote muscle growth. A common question people might have is how to achieve maximum muscle growth. You could just say, "This product will increase your muscle growth. Buy it." But that wouldn't get you many sales.
Instead, explain how muscle growth happens inside your body. Talk about the process and what ingredients cultivate healthy muscle growth. Instead of pushing the product you're trying to sell front and center, link the ingredients in the product to your content about healthy muscle growth. You're building the connection, teaching your readers something new, and giving them a practical reason why your affiliate products are worth their time.
3. Build your email list.
People who buy from your links once are likely to continue buying from you. You should always work toward building a strong email list. You get the added benefit of having an audience to try out additional product advertisements on as you publish more content. It's a worthy endeavor regardless of the type of business you operate.
How do you build an email list? Most people are not going to actively look for a way to join your email list. But if you put the opportunity in front of them, well, that's a different story.
According to a case study by OptinMonster, adding an exit-intent not only converted an additional 17.31 percent more customers, but it also increased the revenue of an affiliate marketing site by a staggering 30 percent.
Exit-intent is a type of popup that predicts the user's behavior and causes a popup to occur before they leave the page. You can make the popup say whatever you would like. In most cases, you'll probably want to say something like, "Want more great content and recommendations?" followed by a box for the user to enter their email address.
If you put the option in front of the customer, they are proven to be more likely to subscribe, which helps boost your overall sales.
The bottom line
There's no doubt room to grow in the affiliate marketing world. If you use these tips on your website, you'll stand a much better chance at finding success regardless of the niche you decide to pursue.
Don't get discouraged if you're not swimming in sales overnight. Building a quality affiliate site takes time and patience. These tips are designed to help you get over some of the initial hurdles so you can increase your sales and see success for yourself.