If you're in the e-commerce business, you already know that Instagram is the social media platform for you.
Instagram allows you to show off eye-catching images of your products to shoppers, and the new Instagram Checkout feature was made to help e-commerce businesses increase their conversions right from the app. With Instagram, you can get your products seen by hordes of shoppers.
While you may already be posting product images on Instagram, have you been utilizing Instagram Live? Instagram Live is a feature on Instagram Stories that allows brands to engage with their followers and customers in real time. According to Hootsuite, 500 million people use Instagram Stories every day. Plus, a third of the most viewed Stories are created by businesses.
Want more Instagram users to flock to your online store and buy? Here's how to boost e-commerce sales with Instagram Live.
1. Get personal.
One of the main reasons your customers will tune into your Instagram Live videos is to get to know you and your brand better. The last thing you want to do is create a lifeless video that's all sell, sell, sell. Consumers want to feel a connection with a brand, so seeing the face behind the company is a good start to building that connection. Aside from just showing your face, though, you need to tell a story and get personal.
You don't have to tell your audience your deepest, darkest secrets, of course. All you have to do is give them a little insight into who you are, what's important to you and why you do what you do. Not only do you need to tell your audience why you care, you also need to tell them why they should care. Make it interesting and engaging, though, not like a sales pitch. When you open up to your audience and build a real connection with them, they'll be more likely to buy. [Want help managing your brand's social media? Check out our reviews and best picks for social media management services.]
2. Engage with your customers.
Even though it feels like you're just talking to your phone, you can't forget that you're actually speaking to your customers and potential customers. You can't sit back and read a script or only talk about yourself; you need to engage with your customers. The whole point of tuning into a live video for viewers is the opportunity to interact directly with the broadcaster. Make sure your audience gets the experience they're looking for.
Be sure to read some comments out loud throughout the duration of your Instagram Live video. This shows that you engage with your Instagram followers and that what they have to say is important to you. You could even use Instagram Live to host a Q&A, giving viewers the chance to ask questions about your company and your products.
3. Show products in use.
Of course, if you're selling physical products, you'll want to take the opportunity to show them off live. People love how-to content, and an Instagram Live video that demonstrates how your product works will be useful to your audience. A demonstration video may even ease concerns that prevented them from buying the product sooner.
Be sure that your live video has good lighting in order to show off your product effectively and attractively. You don't have to invest in expensive ring lights – just use natural light. Whether you film outdoors or inside in front of a window, make sure you're showing off your products in the best light possible.
4. Send your audience somewhere else.
If you want to boost e-commerce sales, before you end your Instagram Live video, you need to send your audience somewhere else. If you don't let your viewers know what to do next, they'll simply move on to something else. Instead of having them move on to another brand's Instagram Story, guide them in the direction of your online store. You'll likely want to send them to your website in general, but you could also send your viewers to a specific page on your website, such as a flash sale or a landing page to join your email list.
During an Instagram Live video, you have the full, undivided attention of your audience, so tell your viewers what you want from them. Make the instructions simple and clear, and remember to let them know what's in it for them.
Get started with Instagram Live today.
Instagram Live videos are free and easy to create. Just take out your smartphone and start filming. Just remember to promote your Instagram Live event before it happens. This will get people excited and ensure you have an audience to talk to. With these tips for how to boost e-commerce sales with Instagram Live, you'll be able to build a relationship with your audience. That connection and closeness will make them more likely to head to your website and fill their online shopping carts.