Make sure readers stay on your blog a long time, engage, and convert.
An exciting part of growing your blog is watching as visitors trickle in and spend more and more time browsing your content. The more time they spend, the more it shows that you're providing them with high-quality information that's both beneficial and entertaining.
Without subscriber engagement, there's no telling how long it would take for your blog to reach the success level you want. Building an audience takes time, and building an audience that sticks around and comes back takes even more time. However, if you know how to get their attention and keep it, you're on the right track.
It's not always easy to get your visitors to engage with your site more frequently. Here are three ways you can encourage engagement from your subscribers on your blog.
1. Add calls to action.
You can't assume a first-time visitor will know exactly what action you want them to take on your website. If you want your audience to take action, you clearly tell them what to do. To do this, use calls to action (CTAs). Research by HubSpot found that CTAs can increase conversions by 121 percent.
A CTA is something that pushes visitors to take some sort of action on your website. This could be anything: download a lead magnet, sign up for an email list, click through to the landing page, etc. It uses words, colors or images to persuade users to do what you want them to do. It's most effective if your CTA leads to a page where users can further engage with your content, but it's essential that you're clear about what you want them to do.
It's important to A/B test your CTAs to ensure they'll deliver the value you want. Testing elements such as the button color and text will tell you how your audience prefers to be spoken to and persuaded. This will help you optimize your lead generation strategy even further.
2. Use internal links.
An important aspect of boosting engagement is to focus on reducing bounce rates. Your bounce rate is the single-page sessions users have on your site without clicking on any other links or leading to other webpages. After viewing your site momentarily, they exit, gaining nothing from you. You want these rates to be as low as possible if your engagement is going to increase, and a good way to do this is internal linking.
Internal linking is when you link to other pages on your website in your blog. You use suitable keywords for your anchor text, which is the hypertext link itself, to link to more information on the same topic. When a user reads through your blog post and sees keywords highlighted that lead to more information, they're likely to click through because they're already interested in that subject. This leads them to spend more time on your blog as they weave through page after page of interesting information.
It's also important for your website's search rankings. If the content you link to is relevant to the content of the webpage it's on, Google takes notice. Black hat SEO techniques will not get you far in the search engine game, so avoid keyword stuffing or linking to irrelevant content.
3. Improve site speed.
What's more annoying than visiting a website for the first time, only for it to take ages to load? Everyone's been there, and it never gets less frustrating. If your website doesn't load within a few seconds, you can bet your bounce rate will skyrocket and conversions will plummet.
Google reports that after five seconds, the probability of someone bouncing increases by 90 percent. If you haven't optimized your website's user experience (UX), you need to focus on that right now.
If people visit your site and experience poor UX, lagging and other errors, it won't be long until they exit to find another site that gives them what they're looking for. You don't want to miss out on all that potential ROI for your blog, so it's time to improve your site's speed. Use Google's Test My Site to determine how quickly or slowly your site loads for users.
Producing longer engagement levels on your website means optimizing the UX. You want it to be fun for users to stumble upon your blog and explore its contents, and that's difficult to do if your website isn't optimized for conversions. You need to evaluate your website to determine which areas need improvement. Add CTAs to your webpages strategically so users feel compelled to follow through with the actions you set out for them. Use internal links to boost your SEO and get your content in front of new users. Double-check your site speed to ensure visitors aren't getting frustrated waiting for your content to load.
How will you improve subscriber engagement on your blog?