Build a Trustworthy Brand Using a Creative Domain Name

By Zac Johnson, writer
Nov 13, 2017
Image Credit: Pop Paul-Catalin/Shutterstock

Make your business stand out with these tips for selecting a memorable domain name.

With more than a billion active websites and blogs on the internet today, it's likely that any generic or simplistic domain names relating to your brand or business name are already taken. The good news is that if you are creative, you can still come up with a great idea for your brand and establish it as an authority within its space.

Below are three different online businesses and brands that have been able to use a domain name that's quite creative while also targeting their exact audience in the process. After reading through these examples, you should be inspired by new and creative ideas on how to better name and brand your business online.

When it comes to investing money and branding, few niche markets are more competitive than that of jewelry and diamonds. There are also many creative ways companies in this space have come up with marketing their brands or using catchy slogans in their commercials to make the process of buying diamonds memorable. After all, they are a girl's best friend.

In the case of RockHer, the company not only has a creative brand and domain name that is fun and catchy, but it has created the world's only AI-enhanced digital gemologist, ROSI. When it comes to targeting a demographic audience that is ready to pay up to six figures on a diamond purchase, you need all the branding and creativity you can get.

Just like how the business of buying and selling diamonds is one that is likely going to be around forever, so is the industry of weddings and planning for such events. The Knot has established itself as a major player and resource for information in this space as well.

While there are many wedding services and businesses focused on planning and catering these events in the world, The Knot has remained as one of the most trusted sources for wedding information and guidance on the internet today.

One of the fastest and most exciting online businesses lately is monthly subscription boxes. While the concept is nothing new, the creativity that comes with each of them is. It's not just about finding a concept for what you can deliver to your audience on a monthly basis, it's also about what you will be shipping them, how customers perceive the value of the service and what the branding of your product is going to be.

Fairy Loot, for example, is a monthly subscription box service that provides fairy books and gifts to their subscribers. Many other box subscriptions are already using the "loot" phrase to get creative and build a brand and following of their own. While the name is a key part of the branding process, it's the actual service and customer feedback that provides legitimacy and success for many of these monthly subscription box businesses.

How to Come Up with a Creative Brand Name of Your Own

As you can imagine, if you haven't already searched for a domain name to match your business or brand, you might be surprised at how many are actually taken. At the same time, just refer to any of the examples above to see how some companies were able to come up with a creative, memorable name.

The good news is that there are quite a few domain name generation tools that can help you come up with a great name for your brand or business. Simply plug in a few target keywords and let the tool get to work for you.

However, it's extremely important to take action today. A domain name that is available right now likely won't be around in the coming weeks or months, no matter how creative it is.

Zac Johnson is one of the widely respected leaders in the blogging and internet marketing communities. Through his popular blogs, and, he has helped thousands of readers grow their brands and make money online. A self taught entrepreneur, Zac’s been making money online for over 15 years and has been involved in nearly every facet of internet marketing while also finding great success in the world of blogging. In 2007 Zac launched his first blog at, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac’s personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog. In addition to all of the above, I am also serving on the Board of Advisors with and also consulting with their team to improve their day to day operations and reach while also managing their blog, social media and news team. Specialties: blogging, ppc, media buying, site production...
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