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Why Your Business Should Make Charitable Donations

Jacob Maslow
Jacob Maslow
Owner at Word Pro SEO

In addition to benefiting those you are making donations to, donating money or other goods to charity can benefit your business.

Small businesses are the backbone of the economy. There are a number of benefits that come with being a business owner. These include flexibility, the ability to go to work for yourself, and the ability to give generously to the community. Therefore, those who are wondering whether donations have a place in the business community, the answer is a resounding yes. At the same time, it is also important to consider the reasons why business donations have a place in the financial world. Why are donations so important to running a business? There are a few important points to note.

Business donations provide a significant tax break

One of the biggest reasons why business donations are so important is that they provide a charitable donation tax deduction. Charitable donations that are usually tax-deductible include sponsorships of charities, running events for local nonprofit organizations, donations of inventory or services, and even cash donations. It is important for businesses to look at the rules closely to ensure that they avoid any tax issues.

Furthermore, it might be possible for businesses to claim charitable donations and volunteering expenses on income taxes. When people take the time to itemize their deductions, they can even take off mileage that is driven to and from charitable events and volunteer work. Furthermore, the cost of materials that are required for volunteer projects are also tax-deductible. For example, if a business donates a commercial vehicle to the charity, and the value of that vehicle might be deducted trauma a business's tax bill down the road. This can be a significant amount of money.

In this manner, business donations are an important part of the financial model of numerous companies. This is a great way for businesses to shield a certain percentage of their income from being taxed while helping the community.

Business donations provide a number of employee benefits

Next, it is important to take a look at employee benefits that come with charitable donations. There are numerous studies by major organizations, such as Deloitte, that have found that young professionals prefer to work for a company that provides volunteer opportunities. In this manner, businesses that are looking to recruit top employees should consider providing volunteer opportunities as an employee benefit.

While this might seem counterintuitive, there are lots of employees who have a sense of idealism. When this idealism is reflected in the company's core mission and daily work experience, there is a better chance of hiring talented employees. In this fashion, providing business donation and volunteer opportunities is a fantastic way to boost the morale of the company and keep employees happy. When employees have the opportunity to participate in volunteer events during their work hours, this provides fun for everyone in the office. This provides employees with a chance to interact with each other outside of the work setting and also provides employees with a sense of satisfaction because they are giving back to the community that has supported their business. For these reasons, business donations lead to employee benefits.

Business donations provide free publicity for the company

Next, it is important to look at business donations as a marketing opportunity. When companies use a strong donation platform, such as Donorbox, this acts as a form of free publicity. When companies take the opportunity to donate to nonprofit and charitable organizations in the local area, this provides an opportunity to share this donation on social media. Given the role that social media marketing place in the business world today, it is important for companies to make sure they showcase their generosity. This is a great way to not only attract more customers but also attract top talent. As mentioned above, employees like to work for companies that are generous with their resources.

When a business takes the time to sponsor a local charitable program, they are not only raising awareness about a specific cause but also raising awareness regarding their small business in the local community. It is easy to spread the word about a charitable event the company is sponsoring by posting about it on the company website as well as social media platforms. In this fashion, sponsoring charitable organizations act as a form of free publicity. As a result, this is a powerful marketing tool that all small businesses should explore.

Business donations gain the support of customers

In addition, it is important to look at business donations as an opportunity to gain the support of potential customers. When companies take the time to build strong relationships with existing customers, they are going to gain new ones. For example, a 2010 study that was carried out by Core Communications revealed that nearly all consumers have a better outlook and impression of a business that takes the time and money to donate to local charities. This means that it is valuable for small businesses to take a look at market research in the local area. It is a good idea to identify the most valuable charities in the region and donate to them. This will help companies attract more customers.

When businesses participate in charitable giving programs, this shows customers that the business cares about the local community. It is a good idea for companies to look at business donations as a part of their financial model. Giving a set portion of the company's profit to good causes as a great way to rally support around an existing customer base. In this fashion, business donations are a great opportunity to market to new customers, helping companies expand their target market.

Giving back is great for the morale of business owners

While it is important to highlight the tax breaks and publicity that come along with business donations, it is also important to look at the morale boost that charitable donations give to business owners. Small business owners are more likely to feel energized when they donate to the local community. Business owners are usually talented, action-oriented people who are natural-born leaders. As a business owner, it is critical to set an example by taking a stand against human rights violations, animal abuse, poverty, homelessness, and more.

The reality is that small business owners have the potential to make the world a better place. Even though the financial side of running a business is incredibly important, it is also a good idea to actively collaborate with charities in the local area. These achievements are just as fulfilling as building a business from the ground up. They create a better world for the next generation while helping people in need. For these reasons, business donations are most important because they strengthen the local community.

These are just a few of the most important reasons why business donations are a critical part of the economic world. It is important for small business owners to explore the opportunities to donate to charitable organizations in the area. They have the potential to make a difference in the local community.

Image Credit: Techa Tungateja/Getty Images
Jacob Maslow
Jacob Maslow
business.com Member
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Jacob Maslow's extensive experience in the world of marketing spans more than a decade and focuses specifically on SEO for professional offices and enterprise level companies. With an eye to high quality customer visibility and improved customer engagement, Jacob has established significant market share for boutique clients in the face of much larger competitors in the legal and medical industries, among others. Although his record for numerous first page Google results and market share grabs speak for themselves, Jacob's defining characteristics is his ability to keep up with the ever changing rulebook of SEO, navigating his long term clients through algorithm changes that sunk many of his competitors for long term visibility. Jacob's clients look to him for new ideas in challenging situations, and Jacob has learned to duplicate successful techniques as full-on marketing philosophies that work in many situations. When he is not grabbing market share for clients, Jacob enjoys long walks and contributing to Facebook groups.