If you write blog content, you know how important it is to receive positive engagement from your audience.
With so much competition out there, it’s getting more and more difficult to catch readers' attention and convince them to click on your article headline rather than someone else's. That’s why it's essential to decode what headlines are click-worthy to your audience and which ones they'll easily ignore.
According to CopyBlogger, 80 percent of users never make it past the headline. If you can't figure out how to craft headlines relative to your audience’s interests, that's a massive opportunity wasted where you could’ve seen an increase in conversions and engagement.
If you want to learn how to write click-worthy headlines for your blog posts, here are a few ways to get started.
Use emotional vocabulary
Users come across hundreds if not thousands of headlines a day urging them to click through. Online advertisements in the form of blog posts run rampant as companies are constantly trying to grab their audience's attention and drive traffic to their website. That's why it's important to appeal emotionally to your target market so that they have more reason to click through.
The Advanced Marketing Institute breaks emotional headlines into three categories:
- Intellectual: Words you use when offering products and services that require users' evaluation
- Empathetic: Words that provoke strong, positive emotions in users
- Spiritual: Words that appeal to your audience on a deeper, meaningful level
You can use the Emotional Marketing Value Headline Analyzer to see how well your headline does in terms of appealing emotionally to your audience. It uses the different categories of emotion to give you a score that will help you decide how to optimize your headline to get more clicks and engagement.
Research by CoSchedule found that articles with a high number of social shares had higher EMV scores than articles that didn't get shared as much. The higher the score, the better shape your headline is in to receive shares, likes, and comments.
Use A/B testing
Have you considered A/B testing your headlines to know for sure which ones will convert better and bring you positive results? If not, now is the perfect time to start. Sometimes, just a couple of words in your headline are enough to draw attention to or away from your content. How you word your content matters, and when you test two variables against each other, you find out more about how your audience likes to consume content so you can better cater to their interests.
Once you have a headline you like, create a similar headline that gets the same message across but is worded differently. Then, use your existing email list and send half of your list an email with the primary version of your headline and the other half of your list the version with the secondary headline. You can then track your conversions and see which headline resulted in a higher open rate so you know which one your audience responded to more proactively.
Use the right keywords
It's difficult to cater to your audience's needs and interests if you have no clue what they're searching for online. That's why it's essential to conduct keyword research so you have a good idea of what content will perform well and instigate social shares and user engagement on your website.
Google Trends shows you what topics are trending in different parts of the world. You can use this information to narrow down your blog content so that it’s specific to your local audience. Buzzsumo and Google Keyword Planner show you which keywords are currently trending in your industry so you can create headlines that are relevant to those interests and catch readers’ attention.
Give your headlines an SEO boost by sticking to long-tail keywords as they're more specific and can keep your audience’s interest because it's within your niche. Type different keywords into the Google search bar and let its suggestions show you what people are currently searching.
It's not always easy crafting headlines that bring you the type of engagement and shares you want, but with a little strategizing, you can see your content soar because of your audience. Conduct keyword research that tells you what topics are relevant to your readers today so they're more likely to click through. Use words that evoke emotion so people are more inclined to see what your blog post is all about. Finally, utilize A/B testing so data shows you what works for your audience and what doesn't. How will you write optimized headlines for your blog content?