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How a Passion for Work Defines One Healthcare App: Confessions of an Entrepreneur

By
Dawn Kuczwara
,
business.com writer
|
Jun 25, 2019
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> Technology
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Passion and security set this healthcare app apart from other apps.

With 15 years of experience in the medical industry, Jillian Bridgette Cohen wanted to build a wellness platform that would be available to clients anywhere, at any time.

With 15 years of experience in the medical industry, Jillian Bridgette Cohen wanted to build a wellness platform that would be available to clients anywhere and at any time.

That was the inspiration for Virtual Health Partners. Having created both a web and mobile app for the platform, Jillian understands the importance of technology as we go about our day-to-day lives.

Q: What devices do you use daily?

A: You would assume that a tech entrepreneur would list a variety of technology devices that are in daily rotation. However, Jillian keeps it simple, and a little surprising. "Other than my old-fashioned coffee maker, I,  of course, use my cell phone daily," said Cohen. said, "And I am obsessed with tracking my steps and MapMyRun."

Image courtesy of Jillian Cohen

Q: What technology do you use to get ahead of your competition?

A: Developing Virtual Health Partners meant keeping an eye on the future.

"Virtual Health Partners (VHP) is a technology company that offers a SaaS and PaaS solutions to support live virtual fitness, nutrition and lifestyle modification within a contained ecosphere of on-demand support," said Cohen. "VHP's platform is hosted on cloud-based servers to meet the growing needs of our business and provide reliable security in the ever-changing cyber universe."

Adopting a future-forward approach with doesn't end with planning for scale.

Jillian points to recent platform enhancements as an example. "We recently launched a platform update that uses artificial intelligence (AI) to push personalized content to users based on their needs, goals and preferences, streamlining their interactions for an improved user experience. The launch of AI also enables enhanced user engagement, more intuitive goal-setting and tracking, and advanced analytics. AI is a powerful tool, and we're working to harness this power in a way that can significantly improve the health and wellness of our users."

Q: Is technology a significant enabler for your business?

A: "Technology is the foundation of Virtual Health Partners' business model," said Cohen. "VHP's model allows for scalability of services and economic efficiency in a way that would not be possible in a traditional brick-and-mortar setting."

This makes technology a key element not just for the platform, but also for VHP's partners, which include insurance and fitness companies and hospital systems.

"This solution enables our partners to customize a live, virtual, nutrition, fitness, and lifestyle modification program for their clients with minimal start-up costs and continued overhead," she added.

Q: Has social media influenced your business at all, from internal employee policies to how you promote your company?

A: Jillian points to social media as a means of allowing her team to share their enthusiasm for what they do.

"As a health and wellness company, we have a team of nutrition, fitness, and lifestyle experts on staff who are incredibly passionate about what they do, and social media is a perfect platform for sharing their expertise with a broad audience," said Cohen. By sharing their excitement for their work, the team builds both the company's brand and trust with customers.

"People look for content by people and brands they know they can trust – we use social media as a part of our marketing efforts to strengthen brand awareness and position ourselves as a thought leader in the wellness space," she added.

Q: Have you had to adapt your business because of security concerns brought about by the increased use of technology?

A: Obviously, as part of the healthcare industry, VHP must place security as a priority.

"Security and privacy were part of the founding mission for the company and have remained as a critical part of what we do every day. The platform was built from the ground up to be HIPAA and privacy compliant," she said.

Their commitment to security goes beyond simple compliance, however. "The infrastructure and security measures that we have in place are rigorously tested and reviewed, and even include a companywide yearly HIPAA audit," said Cohen. "We utilize our passion for security and privacy as a feature that sets us apart from others."

Dawn Kuczwara
Dawn Kuczwara
Dawn Kuczwara is a former executive with more than 17 years of experience in technology. Now, as a professional writer, Dawn uses that experience to write about business, technology and leadership. When she isn’t wordsmithing, she spends her time doing improv comedy, reading, playing video games and hanging out with her family and two dogs, Pip and Zoe.
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