Is Content Marketing the Future of B2B?

By Betsy Scuteri

The phrase "content marketing" is thrown around like a beanbag in the world of digital media. Some praise the concept as the savior to...

The phrase "content marketing" is thrown around like a beanbag in the world of digital media. Some praise the concept as the savior to their revenue problems, claiming the creation of blog posts and eBooks is the only viable way to generate leads. Others argue it's all hocus-pocus. With so many different opinions and claims running rampant online, it's no surprise marketing teams are confused as to the proper meaning of content marketing and its true power. A handful of content marketing "myths" have arisen as a result, and we're here to debunk them. The fact is, content marketing really is changing the game of business, and marketing budgets nationwide reflect it's efficacy. 75% of B2B small business marketers are producing more content than they were a year ago and 45% boasted results. Business.com included. In the infographic below, we uncover the various myths and realities of content marketing. Our research team has exposed six commonly held myths about content marketing, providing the confused marketer with research and substantiated data to demystify each false belief.

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