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Proven Ways to Create a Website People Will Engage With

Lucas Bikowski

It's never been more important (or more difficult) to be noticed.

No matter the type of business you are operating, it is imperative that you have an engaging website that users will like. 

With so many websites on the internet, it has never been more important (or more difficult) to be noticed. If your website doesn't create the "Wow!" factor instantly, visitors are likely to leave and not remember your website.

There are many ways websites can differ, i.e., in topics, content, design, target market and purpose. It is the goal of your website to make users stick around and maybe even purchase something from your business. Creating a website that is easy to navigate and engaging will certainly assist in reaching this goal.

Creating a website that people will like can be difficult, yet it's certainly attainable. This article will give you the best tips to help you create the most stunning website possible that users will like and engage in with your business. A fully functioning website with all the bells and whistles will ensure users stay longer and that they return often.

Identify your target audience

First things first, you will need to research and identify the group of people you want to direct your website to, i.e., your target market. The customers you decide to target will have a dramatic impact on the design of your website.

By defining your target audience, you can better design your website to their specific wants and needs. Components such as the color scheme, the content and the general layout will all vary depending on who you are looking to target.

If your website creates a strong connection with readers and they value your website, there is an increased chance they will return to your website at a later date. Readers will feel as though it is worth spending time on your website.

Focus on content

Creating a website that readers will stay on isn't just about making it look pretty. Content is the backbone of your website; therefore, you need to have valuable content that is worth reading. The design and content of a website are interlocking elements. You cannot have one without the other.

These two areas rest on each other and help bring a website to the next level. Without an appealing visual design, your website would look boring to the reader, and without engaging content, there is little reason for readers to stick around.

You should always be looking to update your content as much as possible. A blog is a great way to keep readers coming back to your website. You will find these days that most websites include a blog as an important component of the site.

Prioritize the most important aspects

It is crucial that you prioritize the most important aspects of your website so they show up at the top of the page. You should keep the vital components of your website "above the scroll," which refers to everything a reader can see on your website before they have to scroll down.

Ensuring that the important features of your website are at the top means that readers' eyes will go to these components first. This signifies to readers what you feel the most important aspects of your website are. Therefore, you should always keep elements, such as vital content, call to action buttons, events and contact information, at the top of your website.

Visuals and white space

It is important to include as many pictures as possible on your website. Visuals are great because they break up the text on your website. No one likes to read blocks of text. By breaking up the text with visuals, it makes the content easier and more enjoyable to read.

The first thing readers' eyes usually go to when clicking onto a page will be a visual. So it is important to ensure the picture is of high quality and directly relates to what you are talking about in the text below in addition to further supporting your argument. Don't just put a picture in for the sake of having a picture. 

White space can sometimes be just as effective as a visual. Like visuals, white space helps readers digest the text on the page. It also helps break up the website and gives readers' eyes a rest. You can create additional white space through more paragraphs, headings and subheadings as well as generally spacing every component further away from the other.

Optimize your website's speed

Your website must load quickly. These days, the average user's attention span is dropping dramatically. If your website takes time to download, users will not wait around; they will simply go elsewhere.

The issue of speed is fairly annoying because if your website loads quickly, you will not receive any praise from visitors. But if your website loads too slowly, visitors will probably react negatively, and you have the potential to lose a lot of traffic.

Write viral headlines

The headline or title on your main webpage will probably be the first thing readers see. The headline will determine whether readers will stay on the page to look at the rest of the content or if they leave. Headlines must be engaging and related directly to the text below.

Creating engaging and persuasive headlines is no easy feat. The headline must address a question or topic that readers find interesting. A good headline gives the user no other choice but to read the rest of the content.

Final thoughts

Creating a website that users will like can take time, but it is imperative to ensure your website stands out from the rest. Take the time to think about the above points and ensure that all elements are addressed before you launch your website.

Image Credit: ronstik/Shutterstock
Lucas Bikowski Member
Founder and Managing Director of SEO Shark - an Australian digital media agency. Lucas specializes in SEO (Search Engine Optimization), link building, AdWords, social media.