Creating content for your small or midsized business isn't just a luxury option; it's a necessity. Most successful online stores create a blog to drive more traffic to their website, improve their SEO and generate additional leads.
Due to the stiff competition in the marketing world, it's crucial that you jam-pack your blog with fantastic content. High-quality blog posts are more likely to rank well on Google because they give your audience valuable information or make them feel good, which generates traffic.
Listen to your readers.
Listening to your audience is crucial to creating a successful blog. Generally, something only has meaning if it appeals to you, right? The same rule applies to the people you write for on your website.
There are a couple of ways you can get feedback from your readers. The most common way that businesses discover what kind of content their audience wants to read is simply by asking them. You can put a poll on your website or your social media account and give your followers the ability to vote for the content they want to see on your website.
Similarly, you can send out a message to subscribers on your email list and ask them which article headline has the most appeal. Odds are, if consumers are dedicated enough to subscribe to your email list, they are loyal enough to voice their opinion when you ask them for their thoughts.
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Incorporate images and video
Creating quality content is about more than the words you choose when writing; it's also about presentation. The use of videos and images is on the rise across all industries. After looking at the research, it's not hard to imagine why media is so important in your blog posts. A staggering 43% of consumers expect videos when browsing blog content.
At the same time, studies show that content with video is 50 times more likely to drive organic search results compared to basic text posts. Consumers want media that feels interactive, and videos that complement the core content of a blog post can provide more meaning to consumers.
Featured images are equally important for creating meaningful content among users. We often hear the phrase that a picture is worth a thousand words, and that statement certainly holds true in the content marketing landscape. One simple image can tell a story or make a connection with the average reader.
Provide accurate information.
Another critical factor to consider when creating a blog is the accuracy of the information you're delivering to your audience. If you want readers to trust your brand and feel good about the content you produce, you have to be accurate in your reporting.
When you're posting stats, it's always helpful to link multiple sources so you can show your audience how you came to your conclusion in the post. This shows them that you're willing to do your homework to deliver accurate, trustworthy information.
It's equally vital that you check the quality of your guest posts. If someone is writing for your website, you are putting your reputation on the line. It's vital that you carefully comb through each piece of content and check for accuracy and consistency.
Write engaging content.
If you're at the point where you know what your readers want, you found information to support your position and created videos or photos for your content, it's now time to write your blog post.
There are many ways to make your content meaningful for your audience. The most important thing to remember is you should always write about topics that inspire passion in your life. Your readers can tell the difference between a piece of content that you're creating for traffic, and one that genuinely means something to you. As you write, you'll forge connections with your readers in ways you never thought possible.
Invite readers to comment.
When someone lands on your page and reads your blog, they should want to voice their opinion, share your article, look at your e-commerce storefront or, hopefully, all of the above. The key to encouraging your audience to follow through requires you to write an engaging question.
Try to ask questions and tell your audience that you want to hear from them. For example, after a blog post, you could write at the end, "What do you think of my analysis? Let me know in the comments below!" This seemingly insignificant phrase can generate engagement and get your audience talking, sharing and experiencing your content in a completely different way.