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Eight Tips for Delivering an Irresistible Pitch to Investors

By Business.com Editorial Staff
Business.com / Last Modified: February 7, 2018
Photo credit: stock_photo_world/Shutterstock

Getting a business off the ground isn't easy. It requires passion, a clear vision, and, most importantly, resources. To attract investors, you need a compelling pitch. These eight tips will help you craft and deliver a quality pitch to potential investors.

Getting a business off the ground isn't an easy thing. It takes passion, determination and a clear vision of what you want to achieve. And perhaps the most important element of all – it requires resources. Funding is a vital part of building a product or a service, no matter how big or how small your business is. Securing funding isn't an easy thing in itself.

Just to give you some perspective, here is a general rule of thumb about most investors: Out of 1,000 business pitches an investor hears, only 100 startups will be invested in. And out of those 100, only 10 will go big and actually render a profit. So, realistically speaking, the odds of making it are quite slim. But that's no reason to give up.

Having a compelling pitch that will turn heads is key to success. Of course, getting your point across to investors in 10 minutes is no easy thing; however, if you get it right, you can help your business get off the ground.

Below are eight tips to help you deliver a convincing pitch to potential investors:

  1. Your pitch should describe why your business idea is a viable opportunity for the investor. It should be clear, outstanding and unforgettable.

  2. Allow enough time in your presentation for the investor to assess the risk and return of your idea. Being asked questions during your pitch is fantastic; it shows interest from the investor and allows you to have a conversation-oriented pitch rather than a monologue.

  3. Although it might be tempting to cover as many details as possible, keep your pitch brief and clear. This allows time for questions.

  4. If you are delivering your pitch using PowerPoint, use as few slides as possible.

  5. Make sure your pitch addresses where the business will be over the years and how it will benefit investors.

  6. Having a passionate and enthusiastic attitude is key. It shows that you're deeply involved in the development of your business and that its well-being is a priority to you.

  7. Listen to others' experiences and glean as many tips as you can from them. Reading others' success stories can help as well.

  8. Consider hiring a professional coach who can help you polish and deliver a stellar pitch. There are also workshops or courses that can help you create an unforgettable visual story for potential investors.

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