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Creating a Website for Your Restaurant? Before You Get Started, Ask Yourself These 4 Questions

Business.com / Computers / Last Modified: May 15, 2018
Image credit: Tero Vesalainen/Shutterstock

If you're planning on building a website for your restaurant, there are a number of things you will have to figure out. You'll want to create a site that will help your restaurant thrive. Ask yourself these questions before getting started.

If you're building a website for your restaurant, you have a few choices available to you. You can design the site yourself, purchase a theme for your site or hire a professional to create a site for you. Each of these options offers its own advantages and disadvantages. 

If you have strong coding skills, your best bet is to design your own site. You'll save money, and you'll wind up with a site that offers everything you and your customers want. 

If your budget is limited, and you're not looking for anything specific, you might want to purchase a theme template for your site. There are plenty of excellent premium themes for content management systems like WordPress. 

If you want a professional-looking site, you can outsource your site design to a professional website developer. Find a website design agency that will be able to create a custom design that's ideal for your restaurant and brand. 

How do you plan to maintain the site?

Some themes come with free maintenance for a period of time. If you hire a professional designer to build your website, ask whether maintenance is included with their services. 

Your site will also need to be updated from time to time. Some web hosts offer automated updates. Some content management systems offer this as well. Keeping your site updated is an essential aspect of maintenance and important to your user base – don't neglect your site.

Editor's note: Looking for website design software? We can help. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

What software should you use?

If you're building your own site, you'll want to take full advantage of web design software. Adobe Dreamweaver is one of the most popular pieces of web design software. Google Web Designer is another popular choice.  

Do you need a webmaster? 

If your site will need a lot of maintenance and ongoing changes to cater to your audience, you may want to hire someone to maintain your site for you. A webmaster will keep your site running smoothly. 

When you have a webmaster, you won't have to worry about site downtime or other issues. Your webmaster will make sure your site is always up and running when it needs to be. 

Mobile vs. desktop friendly? 

It's vitally important that your site displays properly on mobile devices! Many of your patrons will visit your site using their mobile devices. Further, Google has announced that they are moving to what they call "mobile-first indexing." That means that Google will be using the mobile version of your website (not the desktop version) to compile their rankings.

At the same time, you can't afford to neglect desktop users. You'll want to make sure everyone can view your site without issues. Your best bet is to choose a responsive design for your site. Responsive designs should display perfectly on all kinds of devices. 

Now that you have a better understanding of restaurant web design and what it entails, you're ready to build a design for your site. You should be able to come up with a design that will lead your restaurant to new levels of success.

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