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Top 6 Tips For Success in Digital Marketing Interviews

Business.com / Careers / Last Modified: February 24, 2017

Careers in digital marketing are springing up all across the landscape and many professionals are clamoring for positions within top compani

Interviews in any field can be a stressful experience and there are no easy means to success when you’re in the thick of it, sitting across the desk from your potential future employer. Careers in digital marketing are springing up all across the landscape and many professionals are clamoring for positions within top companies.

Likewise, as a digital marketing interviewee, you are, no doubt, looking for any tips you can use to get your resume to the top of the pile and nail that interview.

Here are the top six tips to do just that. 

6. Don’t Skimp On Your Resume

Your resume is going to be the first thing hiring managers see. As with any first impression, you’re going to want to make it count to get a foot firmly in the door.

You’d be surprised how many people don’t adhere to the simplest rules and end up driving hiring managers crazy.

Use wide margins and a logical, chronological format. Don’t go too wild with your graphic design, but certainly make it aesthetically pleasing.

Many potential candidates make the mistake of solely listing their day-to-day tasks, but you should also identify and quantify your accomplishments at your previous jobs. Did you figure out a way to save the company money or increase revenue? Let hiring managers know exactly how you performed at your previous job and you’ll find much more success getting into the interview.

5. Increase Your Online Presence

This one might be tough to do the night before the interview, so start weeks or months before you begin sending out your resumes.

Remember, you’ll be working in the digital marketplace and companies will want to know that their potential hire has experience boosting their personal brand online. 

How many Twitter followers do you have and how many people do you follow? How active are you and how interactive are your followers? How does your LinkedIn profile look?

In the age of Google, don’t be surprised if a company runs your name through the search engine. In fact, a recent survey from CareerBuilder asserted that 48 percent of employers use search engines to research candidates, 44 percent use Facebook and 27 percent will check out a potential applicants use of Twitter. So make sure all facets of your personal brand are up-to-date and looking clean.

4. Know The Company 

Don’t just know the company’s name, or what they do in a general sense, but know who they are and with whom they’re working with down to the finest point. Show the company that you’re an expert researcher and that, if hired, you’re already prepared to jump in and hit the ground running.

Look up any videos they might have on YouTube. This might include press conferences, interviews with heads of the company and much more. 

Set up Google Alerts so you’re in the know any time the company does something important.

Dig deep into the company’s history, the major players, what their goals are for the future and how you could potentially fit in. Know the company holistically and you’ll be better prepared than your competition. Companies like interviewees who are on top of their stuff.

3. Research Potential Interview Questions

Many hiring managers, no matter the field, are going to ask you the same few questions. Consider questions like:

“What are your greatest strengths/weakness?”

"What would you consider your greatest professional achievement?”

“Why do you want this job?”

Knowing how to answer these seemingly innocuous questions in an articulate and intelligent manner could be the difference between you getting the job over your competition. Check out a few lists and start practicing.

But those simple, boilerplate questions won’t be the only questions you’ll have to answer. Look up questions specifically found in digital marketing interviews. There are some great resources out there to help you do just that.

2. The Best Interviews Are Conversations

This is where all of your research and preparation will come into play. After you’ve answered one of the questions you were all too prepared for, respond with one of your own, especially for a position as inherently social as one in digital marketing. Many of the best interviews should eventually evolve into a conversation between you and the interviewer.

Hiring managers will no doubt be pleased with your rapport and candor and a comfortable, professional conversation will make for a better interview.

1. Follow Up

This cannot be stressed enough: Follow up. Too many applicants leave the interview thinking that their part of the job is done and now it’s just time to wait around, twiddling their thumbs.

The best course of action is to send a concise email to the people involved in your hiring process thanking them for their time.

Do not find them on Facebook and send a friend request, add them on LinkedIn without a reference or drop by the office asking to speak to somebody. There’s nothing worse than a busy workday interrupted by a potential candidate. Doing anything like this may sour your chances at getting that position.

Although, if the process takes an especially long time, call the HR department and check in on the progress.


When you’re well prepared and ready for any question that comes your way, your interview should go smoothly. Remain calm, candid and composed, and you’ll have that digital marketing position in no time.

Image wavebreakmedia/Shutterstock.

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