Mobile applications are extremely useful to businesses and consumers across all industries.
Are you thinking about launching your first mobile application? If so, we understand why you are taking this path for your business. There are over 3.7 billion mobile users worldwide, and platforms like the Google Play Store make it easier than ever to get your app released to the public.
But getting consumers to download and use your app is another story. More application downloads mean you'll have an easier time securing leads, educating consumers, and closing sales. Today, we will explore several ways you can get more people to download your mobile app.
Our tips are designed to help you improve your search ranking in the app stores while building excitement for your product. We also want to show you several ways to tune your design and functionality for an improved UX. The goal is to create an application that your users will love while bringing you consistent, powerful results in terms of sales, traffic, and engagement.
Focus on app store optimization (ASO).
If you have a website, you're likely familiar with search engine optimization (SEO). Marketing teams use SEO to improve their ranking position on Google’s search engine, which translates to more sales and visibility.
What you may not know is that the Google Play Store and Apple App Store both use a similar SEO method to categorize their applications. You can get more application downloads by focusing on app store optimization (ASO).
There are quite a few ways to optimize your application for search. The first thing you'll want to do is pick the keywords potential users are likely to search if they need a solution offered through your app. In many cases, the keywords may be similar to those used frequently on your website.
Include a detailed description below your app’s name and add a prominent keyword in your title, if possible. Don't forget to creatively include keywords inside your program so the algorithm can determine the intent of your application. Using this basic outline, you'll have an advantage over business owners that add their app to the market with little to no context.
Encourage customer reviews.
User reviews go hand in hand with building social proof and ASO. When your existing users leave a review on your app, future consumers are likely to give your product a shot. For reference, 72% of people refuse to buy a product or download an app until they read a review.
In other words, you have to prove to users that your application is worth their time. More specifically, potential users need to see that other consumers enjoyed their experience.
Responding to consumer reviews can also boost your credibility. When users -- both new and existing -- see that a business actively engages with customers, they are likely to keep using your app or download it for the first time.
You can get more reviews by including the option for users to rate within the app after they spend time using your service. We suggest waiting a few days before you ask, so consumers can fully grasp your product's value.
It's also a good idea to ask consumers if they've downloaded your app during customer support exchanges. Nailing customer service is the key to making this strategy work. If the user has a good experience and says, they downloaded the app, have your team ask them to please leave a review on their app store of choice.
Gamification is a marketing strategy business owners use to get more people to engage with their website. Typically, the user will participate in an interactive game or experience that rewards them for their loyalty. You can add features to your application that offers all of the benefits of on-site gamification.
Many businesses in the fast-food industry use this marketing strategy to add more value to their application. These brands gamify their rewards program so users can get free products or exclusive discounts just for being customers.
This system is something you should mention in your press kit and within your app’s description. You want users to know that they will benefit from downloading your application. For example, if you have a system that offers first-time users a chance to spin a reward wheel when they go through the installation process.
Evidence shows that gamification can have a significant impact on your marketing efforts. If you need proof, look no further than Ford Motors. The automobile giant decided to add gamification to their marketing strategy and boosted its Facebook engagement ratio by a whopping 600%.
You may have a hard time figuring out how to gamify your application. The truth is, there are options out there for businesses across all industries. Think about how you can add a unique, fun touch to your mobile application, and share the news with users.
Start a burst campaign.
A burst campaign is a marketing strategy that involves businesses extensively exposing consumers to their brand over a short period of time. In most cases, this strategy will take place on social media, but it can also apply to your email marketing campaign.
Social media is the focus because that’s where users spend most of their time. Research shows that the average social media user spends around 2 hours and 22 minutes across all applications every day.
If new people see promotions about your mobile app consistently, this could be the thing that finally encourages them to give your product a try. We suggest segmenting your audience on social media and delivering relevant promotions about your application to different users.
For instance, the owner of a sporting goods store would show an advertisement about football statistics and products to Facebook users interested in football. The reason behind this strategy is simple: consumers are more likely to download an app if it advertises something genuinely interesting.
Because we all have different interests, creating burst campaigns that target your segments will help you get more app downloads.
Understand the value you bring to the table.
Finally, it's worth mentioning that you need to understand the value you bring to the table. If you don't know why consumers will love your application, they won't know either. During the design process, think about features that will benefit your target audience by helping them reach their goals or dissolve pain points.
Your primary focus when marketing your app should be on these additions. You want users to see your app as a necessary part of your business, not a tool designed to get more leads. Bringing value to the table is the hardest part of developing a high-quality app.
If you look at how others advertise their application, it's obvious that they are simply looking to beef up their lead generation efforts and not offering something new and exciting. The world of mobile apps is growing rapidly, so now is the perfect time to get started.
Take the factors we've mentioned today into consideration if you want to see more downloads. There are other things you can do that will help, depending on your industry. You'll have to look carefully at your target audience and budget before you start your mobile app push. However, our advice is universal and can potentially help businesses selling physical products, software, and everything in between.