How to Drive More Website Traffic with Facebook Ads

Business.com / Business Solutions / Last Modified: December 1, 2017
Photo credit: tuthelens/Shutterstock

Facebook has evolved into a marketing tool for businesses by letting you create ads directly from your social account.

Facebook, the most popular and widely used social media platform, has evolved into a marketing tool for businesses of all sizes – whether it's a local business, a global brand or a B2B service – by letting you create ads directly from your social account.

What's more is that you can use those ads to promote something on your website, homepage or any other link (like a landing page) specially created for Facebook traffic. But here comes the best part: The more traffic your website gets, the higher your ranking climbs in Google search.  

So now that you get the drift, you might want to give Facebook advertising a try to get more traffic for your website. Here's a no-frills guide to help you get started.

1. Optimize your Facebook page.

Facebook has several tools to help people find your website, so make use of them. Populate your About tab with key information, such as a link to your website or a profile button that directs your Facebook visitor to a contact form or a sign-up page on your site.

When you create a post on Facebook, whether it's a status update, event creation, or a feature about a particular milestone, make sure to include an invite for people to visit your site or contact you through phone or email.

The idea is to have your social visitors click through your website via a link on your Facebook page.

2. Provide useful content for your target audience.

Content marketing, which "involves the creation and sharing of online material that does not explicitly promote a brand but is intended to create interest in its products or services," is highly useful for generating traffic to your site as well as interest on your Facebook page.

Updating your content on a daily, weekly or monthly basis gives your Facebook followers something to look forward to each time. Some content samples that appeal to readers include videos, blogs, tips about your industry, news bits, infographics, a collection of top relevant articles, and the like.

These content pieces are easy to share among Facebook users, too, along with appropriate links to your website, of course.

Tips: Use catchy titles, descriptive words and a friendly tone in your text. Add photos for visual appeal, too. Remember that you want to attract highly engaged Facebook users to check out your site, so give them something worthy of their attention.

3. Use targeting tools to reach your intended market.

If you're willing to spend some money, Facebook touts that its target tools work efficiently in reaching your target groups of people. Through Facebooks "Create Your Audience" tool, you can use information about location, age, gender, interests and a host of other demographics (language, affiliations, even relationship status) so the right people see your ads.

Your connections on Facebook, such as your followers, are also a good target for your ads and can be possible leads who will, hopefully, click through your web page.

For the most part, using Facebook is fun, but you can turn it into something more worthwhile and lucrative for your business. And it's really quite simple. Just create some great ads and share them with people you know on Facebook.

By advertising on Facebook, you're bringing people a click closer to your brand, product, service or website.

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