Small Business Saturday is just around the corner, but it's not too late to make some quick and easy graphics to promote your company. Follow these four steps to create engaging marketing materials.
The holidays are quickly approaching, and annual sales days such as Small Business Saturday and Black Friday are here. This year, Small Business Saturday falls on Nov. 24, following Thanksgiving and Black Friday. Founded in 2010 by American Express, this sales day was created to encourage shoppers to do their holiday shopping at local small businesses.
This year marks the ninth Small Business Saturday on the books. In 2017, American Express estimated that 108 million consumers nationwide "shopped small" for this small business holiday and spent a combined $15.4 billion at independent neighborhood retailers and restaurants.
Business owners still have time to create marketing materials if they want to get in on the Small Business Saturday promotion. To help small businesses, American Express offers customizable print and digital signage. Follow these four easy steps to create engaging graphics for Small Business Saturday in just a couple minutes.
Step 1: Go to American Express' Small Business Shop Studio.
Step 2: Fill out your information.Once you reach the studio, you'll need to include a few details about your business, such as the company name, what customers should know about your business, and where it's located.
During this step, you should also indicate how you'd use these marketing materials – for instance, for a social media promotion, to post on your website, or to display at your brick-and-mortar store. You can also easily make materials for Spanish-speaking customers or industry-specific items.
Step 3: Provide your name and email address. Now you just have to fill out your name, email address, accept the terms and conditions, and download. The files download as JPEGs or video files (depending on where you plan to use them) and are also sized differently based on that information.
For instance, we created materials for social media on Business.com. We received a custom video, cover photo, social media graphics to include in a post, a profile picture for the day, and a tips sheet that offers advice on how to spread the word and suggested hashtags.
Step 4: Use the materials and have a great Small Business Saturday. Now that your materials are downloaded, you can print them off, attach them to posts, promote them on social media or put them on your website.
For more ideas, sample posters, press releases and suggested social media updates, the U.S. Small Business Administration is also here to help. Visit its site at https://www.sba.gov/saturday.