Email marketing remains one of the most profitable channels available to businesses. Here are five simple, easy-to-write emails you can send to your contacts to boost sales.
Despite social media dominating today's digital landscape, email marketing remains one of the most profitable channels available to businesses.
According to Campaign Monitor's 2018 Email Marketing Industry Report, email generated the largest return on investment for 59 percent of companies surveyed.
Unfortunately, many businesses are still missing out on the benefits of email marketing. They have large databases, but aren't sure how to build a deeper relationship with these contacts and generate new business. Fortunately, it doesn't need to be complicated or time-consuming.
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Here are five simple and easy-to-write emails you can send to contacts in your database to boost your company's sales.
1. Share a customer success story.
Customer success stories remind people of the transformation your product or service can bring to their lives, thus motivating them to buy.
When crafting a customer success story, detail the following:
- The customer's previous situation, including the problems and frustrations they were experiencing before using your product or service and what other solutions they had previously tried
- What you did to help the person
- The transformation that occurred to your customer as a result of using your product or service
2. Answer a frequently asked question.
Your contacts may be interested in purchasing your product or service, but have a few questions they'd like answered first before they feel ready to buy. Pre-empting these questions and answering them in emails can move more people toward making a purchase.
Make a list of questions that people frequently ask your or your employees about your product or service, then answer each one in a separate email.
3. Tackle a common objection.
Similarly, many contacts in your database may have objections that must first be overcome before they feel comfortable enough to buy from you. For example, they may feel like your product or service is too expensive, or they may have doubts about whether it will really work for them. Address these objections in your emails, and you'll find more people who are now ready to buy from you.
4. Alert target customers to a dangerous trend or statistic.
If there are trends or statistics which highlight the value of your product or service and compel consumers to buy from you sooner rather than later, write about them in an email.
For example, let's say you sell occupational health and safety training programs to businesses. You do some research and learn that insurance premiums are projected to rise 15 percent a year for the next decade. Your training programs can help businesses drastically reduce the impact of these cost increases by decreasing their risk rating. Write an email alerting your contacts to these very facts.
5. Bust a widely believed myth.
Virtually every industry has myths that consumers believe. For example, they may not believe that a certain type of product or service is safe to use, when in reality, it is the safest option on the market.
Don't be afraid to address these myths in your emails. You never know what may be holding some potential customers back from buying your product or service. By addressing these myths and concerns head-on, people can make a better-informed decision, and you can boost your sales too.
Start growing your sales with these emails today
Email marketing continues to be a very profitable channel for businesses even in today's world dominated by social media. These five simple emails can help you start generating more sales from your database.