Experiential Marketing

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Consumers are increasingly immune to the typical marketing techniques--experiential marketing can be a great way to break through the ...

Consumers are increasingly immune to the typical marketing techniques--experiential marketing can be a great way to break through the barriers. You can easily let potential customers know about your product and get some hands on experience on how to use it. This often increases their desire for the product.

You should always check experiential marketing information to see if this approach may be right for you, but it tends to work best with products rather than services or information-type products.

Experiential marketing can help you by:

1. Introducing your product to consumers. If you have a new product, you need to get the word out and let people know about it. When you work with an experiential marketing provider, consumers can try your product as they learn about it.

2. Increasing word of mouth advertising. Word of mouth is helpful in promoting your product. When customers like your product and tell their friends about it, it's free advertising for you.

3. Giving consumers experience. Many people are wary of product claims that seem too good to be true. But experiential marketing allows them to try the product before they buy it, making them more likely to believe your claims.

Meet other professionals interested in experiential marketing

It's important for you to interact with others in the field in order to stay up to date on the latest techniques. You may be able to get an experiential marketing directory that lists contact information of colleagues.

Find experiential marketing experts to design your marketing plan

A group of experienced professionals can help turn your marketing plan from ho-hum to WOW. Contact a marketing firm that specializes in experiential marketing to get your message out to the public.

Create immersive experiences with experiential marketing

The goal of experiential marketing is to have your potential customer immersed in the idea of your product. A unique experience is more likely to stay with them longer.
  • Before you start experiential marketing, list the types of things that would make your target audience interested in your product. Different demographics respond well do different types of techniques.

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