Isn't it so disappointing when you throw a great party and no one shows up? That's what it’s like when you create the perfect Facebook group for your business, but you've got zero group members to interact with.
Having a Facebook group for your business is an awesome way to market yourself to a large group of your target audience and build a community around your brand. When you share entertaining, useful and engaging content in your group, you have users tuning in every day to check in with you and see what you have to say. After all, Facebook has more than 2 billion daily active users – that's a ton of potential members to turn your group into a bustling spot on social media. But none of this can happen unless you've got a bunch of members. So how do you get people to join?
After you've crafted a catchy group name, got a stellar branded cover photo and some quality posts in your feed, it's time to grow your group. To find out how to quickly attract a ton of users who'll be pumped to join, check out these six ways to market and grow your Facebook group.
1. Promote it to your email list.
Your biggest fans should be the first to know about your new Facebook group, and your biggest fans are the users that are subscribed to your email list. The people on your email list are the most likely to join your group since you already know they’re invested and interested in you and your business.
You can send out an email announcing your Facebook group and invite them to join but don't stop there. Link your group in your email signature and at the bottom of newsletters. Include a link to your group in your welcome email as well so new subscribers are aware of the awesome group you've created.
2. Add an opt-in pop-up on your website.
Adding an opt-in pop-up on your website to promote your Facebook group is an amazing way to grab the attention of visitors to your site. You can use an exit-intent pop-up that tracks when a user is about to leave your site and at exactly the right moment, tempt them with an offer to join your Facebook community before they leave.
You can also try a pop-up that slides up from the bottom of the page when they reach the end of a blog post. After a user has read and enjoyed your content, it's the perfect time to invite them to a group where they can get more of the content that interests them.
3. Create pins on Pinterest.
Pinterest is an excellent platform to market your Facebook group on, because there's already a ton of thriving groups there. You can share your pin on group boards as well as your own Pinterest boards. You can find group boards with large followings for your industry by browsing a group board directory like PinGroupie.
Be sure to create an eye-catching graphic for your pin. You can use a free tool like Canva to easily design stunning graphics to promote your Facebook group.
4. Pin posts to your social media profiles.
Publishing posts on social media is a given for marketing your new group, but take it a step further by pinning your post to the top of your profile. With Facebook and Twitter, pinning a post promoting your Facebook group to the top of your page boosts your group's visibility.
Whenever a user visits your social media profile, it will be the first thing they see. Pinning these posts to your profile also helps you to avoid posting it over and over again, which will annoy followers.
5. Add links within your blog posts.
Adding links to your group within your blog posts is another great way to grow your Facebook group. Readers who are already engaged with your blog posts will be likely to click on a link to check out your Facebook group while they're there.
Mention your Facebook group near the end of your blog post and let visitors know they can find similar content there and can also interact with like-minded individuals. When you can convince your readers that your Facebook group is a place they'll find their tribe, they won't want to miss out on becoming a member.
6. Promote it across your website.
Your Facebook group should be on brand with your website and blog, so it should be obvious that any fans of your blog/website would love to join your Facebook group too. Take advantage of some key areas of your website where you can market your group.
You can promote your group on the sidebar of your blog, create a landing page for it and add it to the main navigation menu or even add a floating bar to the home page. Visitors to your website are the perfect people to invite and are likely to become the most engaged users in the group.
Your Facebook group is the ultimate place to market your business to your fans who are all ears. Once you start to grow your group to a few hundred members, it should grow even faster on its own. Then you can focus your attention on sharing content in your group that will build your authority in the industry, create meaningful connections with your target audience and boost sales.