- Personal brands are used to turn a person and their career into a profitable business.
- The most common people that use personal brands include business owners, freelance developers, artists and writers.
- Understanding your target audience can help improve engagement.
- Networking with other experts in your industry is a great way to grow your brand.
- Blogs and social media marketing are great ways to share your content and build your business identity.
Are you a business owner, freelancer or developer? If so, there's a good chance you have a personal brand website. If you don't know, brand websites are essentially pages that feature one person, and that individual markets their career as a brand.
There are plenty of benefits to using a personal brand to grow your career. For starters, your website will act as a resume. If someone wants to know what you've accomplished in the past, you can send them your site that features a comprehensive list of your testimonials and byline work.
Despite the advantages of having a personal brand, most people struggle when it comes to getting other people to engage with their website or business. We are going to take a look at four ways you can help your website flourish while increasing engagement.
Understand your target audience
Business owners know that you have to understand your target audience when you run an online store, but the same rules apply to personal brands. When you want to grow your website, you have to think about the goal of your brand page.
Do you want potential clients to find your website and email you with a job offer? Is your goal to connect with other experts in an attempt to start a new project? Think about who you want to attract to your website and create content and marketing material that resonates with your audience.
For instance, if you are a freelance writer, you know that your clients don't have time, or lack the skills to write. In that case, you would want to create marketing material where you show how you take dull and lifeless content and turn it into something amazing.
When you know the kind of people you want to reach, it makes growing your business long term much more manageable. If you want to know more about your target audience, you can refer to your onsite analytics, as well as email and social media statistics.
Connect with experts in your industry
Believe it or not, there are plenty of experts in your industry ready to engage with your brand. Two new professionals join the professional social media platform, LinkedIn, every second. Due to a large number of people that use this website and many others, you can easily find people that have the same interests and experiences.
The ability to connect with other experts in your industry can help you build connections and start exciting new projects. Better yet, when the average person or business owner sees that you're engaging with a famous expert, there's a good chance that their expertise will rub off on you. The idea here is simple, "If (famous person) trusts them, they must know what they are talking about." As a result of this philosophy, consumers are much more likely to visit your website and see what you're about if they notice that you're talking to people that they know.
This is different from influencer marketing, which we will discuss later, because this is not a paid promotion. Instead, this is a meeting of minds between two people with similar interests. The fact that the conversation is playing out publicly for people to see is great for educating and engaging with people interested in what's being said.
If you live near a big city or like to travel, you may want to consider going to business conventions in your industry. You can meet with people that have similar interests, grow your network and pass out cards that have the URL to your website. If you're ultrasavvy, you can even collect emails for your brand newsletter while you're at the convention.
Create a personal blog
Surprisingly, personal blogs are an afterthought to some people that make brand websites. It's not hard to see why. There's the idea that since the website is already full of testimonials and previous work, there's no reason to create a blog for your website.
As it turns out, the opposite is true. Blogs are a great way to show off your personality and flex your creative muscles. The great part about running your blog is that you can write about whatever you want.
This freedom may help you shine in a unique way that's bound to attract the attention of a potential client or peer. If you want your website to grow, focus on creating content for your blog that resonates with your target audience and your career.
Let's revisit the fictional freelance writer we mentioned earlier. This writer could write a blog post explaining the benefits of hiring a freelance writer or pitfalls to avoid if you want to hire a copywriter. At the end of the blog post, the writer can plug in a call to action that encourages the reader to submit a quote for a piece of written content.
An added bonus of creating a blog is you can target keywords for your industry in your posts, which can improve your SEO and, therefore, organic traffic. When you consider that 75% of Google searches don't make it off the first page, high-quality SEO is vital to your growth.
Market yourself on various platforms
Business owners and freelancers are going beyond their website and email marketing when they want to promote their brand. Now, many of these people are creating profiles on various social platforms like YouTube to increase the number of people that see their website.
The truth is, diversifying your content ensures that everyone that can potentially benefit from your service could get the opportunity to see your website. For instance, if someone watches YouTube but doesn't have a Facebook account, one of your videos could lead them to your site.
Influencers are extremely common when it comes to spreading personal brands. The owners of these websites find influencers that operate in their niche on Instagram, Twitter and YouTube and pay for promotion or something for free in exchange for a shoutout. The key here is finding something with a small, highly-engaged audience that's similar to who you're targeting.
It's hard to deny the success of personal brand pages. More often than not, people look online when they need to find someone with a specialized skill set, like developing software, writing, or owning multiple businesses.
A brand website that's designed to represent you and your core values can help you spread awareness and get more people interested in the products or services you offer. As your business grows, you'll continue to add and update your testimonials and content. You can expect to see changes in your target audience and the content you create over time. Your brand website should change and grow with you, which makes it a physical representation of your career and accomplishment.
If you continue to update your website, engage with your audience, and create a blog loaded with valuable content, you'll have no problem growing your brand identity.