If you’re going to work as a successful content marketer who brings about effective results, it’s essential to adopt and maintain positive daily habits. This goes for anything in life, but especially for work where there is usually a staggering amount of competition and lots to be accomplished in a short period of time.
The most successful marketers have a plan for how they organize their time to be their most productive. They do things for themselves on the daily that keep them focused, energized and ready to tackle that day’s workload. Research by the Content Marketing Institute found that 53 percent of marketers have a small or one-person content marketing team for the entire company. That’s a lot of pressure to put on a single person, so streamlining your daily habits is essential.
As a content marketer, it’s your goal to create content that people want to gobble up and consume every day. You want to give them insight and value, and it’s difficult to do that if you don’t have healthy daily habits in place to organize your work life and help you reach success. Here are three you can adopt to become a better content marketer.
If you’re going to create content that results in conversions, you have to be able to know about the latest news and what the business and industry trends are. It also allows you to brainstorm content topics and ideas so that your blog never runs out of insightful content to share with visitors.
Successful content marketers keep up not only with other blogs and content they’d like to emulate, but they keep tabs on what their competitors are doing as well. This keeps them one step ahead of the game and allows their own team to form a content marketing strategy that increases revenue and attracts organic traffic.
Create a swipe file of all your favorite websites, news sources and industry blogs. This is a file or folder where you collect ideas, snippets, articles, images, and more of your favorite and most useful content. When it’s time to read your daily news or gain inspiration for blog topics, your swipe file is your handy tool that keeps everything in one place for the ultimate organization.
2. Batching tasks
It’s too easy for humans to get distracted, even if what they’re doing is of great interest to them. That’s why it’s so important to create a system where you’re able to maximize your efforts and your time by organizing it accordingly.
The best way to avoid wasting time and get work done in a timely manner is to batch tasks. Let’s say you’re curating ideas for article topics and then you get a notification that you’ve received an email. It’s common practice to stop what you’re doing, check your email, and then get lost browsing for the next hour while your tasks pile up. With a strict system in place, this won’t be a problem.
Batching your work means creating time to work on one task – and only one task – for a period of time, say an hour or 30 minutes. You group together similar activities and get them done in one chunk so that you aren’t going back and forth between tasks, getting frustrated, and losing focus.
3. Tracking progress
You can’t possibly know how your content is performing on the outside if you aren’t measuring your success. Hitting ‘Publish’ isn’t enough to gather traffic and create happy, engaged readers. You need to do a lot more if your content is going to rise to the top and get noticed.
To track progress, you first need to establish specific, measured goals called key performance indicators (KPIs). They will tell you how well you are or aren’t reaching your goals so you can optimize your strategy accordingly. It’s important to track user engagement and promotion to see how your content is performing.
These could be some examples of KPIs for your content marketing:
- Social shares
- Engaged time
- Conversion rates for CTAs
- Leads generated from X content
- Time for new customers to convert
Being a content marketer isn’t easy, but adopting healthy daily habits will greatly benefit your work life and give you more balance and peace of mind. Read on your industry trends and topics so you can keep up with competitors and plan your content ahead of time. Batch important tasks so you aren’t flipping back and forth and wasting time where it shouldn’t be spent.