Hitting the Bullseye with Direct Mail: A Checklist for SMBs

Business.com / Marketing Strategy / Last Modified: February 22, 2017

View our direct mail checklist and learn how companies are still using this method to market to potential customers.

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With the majority of marketing tactics existing in the digital space, direct mail is often a discarded and overlooked communication channel. Contrary to popular belief, direct mail marketing still holds a lot of opportunity in reaching a targeted audience for specific industries.

So has technology and digital communication completely done away with the need for paper promotion? With a typical response rate of 1-10%, direct mail hasn’t resigned itself to a thing of the past just yet. In our Direct Mail Checklist for SMBs, you’ll discover the advantages of using a direct mail service, how to deliver a message that sells, and average costs of this direct marketing approach.

Aim for your targeted demographics by utilizating direct mail and download our checklist below.

Download the Checklist and Learn...

  • The typical response rate of direct mail is 1-10%
  • 28% of direct mail in 2012 was set aside for future use
  • What you can expect to pay for each piece
  • The average cost of list purchases
Download Whitepaper

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