Guest blogging is one of the most recommended strategies on building and growing a blog. It is one of the best ways to secure your blog’s future.
Just one guest post on a very influential blog can significantly boost your blog’s brand and traffic which can eventually grow your audience.
You won’t simply receive these benefits on the day your guest post was published, but will help you gradually and continuously in the coming weeks, months, and even years.
This is how beneficial guest posting can be. It makes your blog exposed to a much wider and a greater number of audiences, and as a matter of fact, many bloggers solely rely on guest posting as their only marketing strategy.
What Is Guest Blogging?
Guest blogging is simply a process of creating content and publishing it on other high-quality sites that accept guest posts. This will help you build your reputation and drive traffic to your personal blog as well. You’re literally giving away your good content for free. Even though you don’t get paid for what you have done, you’ll greatly benefit from them through the targeted traffic that’s driven to your blog or site, not to mention the increase of your blog’s rankings in the search engine as the results of the link that you’ve dropped.
The bigger and more influence a site has, the more benefits you can reap. As a general rule, it is best to write guest posts only on blogs that have much better positions on SERP (Search Engine Result Page) than yours. This will maximize the results that you will receive and here are the specific areas where your blog will benefit:
- Increased blog traffic: Guest posting will send many different targeted visitors to your blog or website, and this is useful especially for business websites.
- Increased online visibility: Guest posting will help you make your site get a much better ranking in search engines.
- Builds online influence: Guesting posting in an essential way to influence other people, whether it’s with regards to their business or personal life. This kind of opportunity is available if you do blogs, but guest blogging can increase the viewers’ number because many bloggers attract their own audiences as well.
- Foster credibility and authority: Through guest blogging, you can get the chance to associate with a lot of top bloggers related to your niche. When the other bloggers start to notice your name on a regular basis, they will start giving you the recognition that you deserve. Through guest posting, you have the opportunity to create a portfolio and by doing this, a lot of people will start to trust you.
Should I Write High-Quality Content for Guest Posts?
A guest post needs to be in high-quality content and very informative. It’s important to feature the author’s biography or a resource box that will provide the information regarding your organization and the ways the readers can reach or get in touch with you. It’s also important to understand that when writing guest posts, you’re gaining access to another blogger’s traffic; therefore, you need to ensure that the articles that you’ve submitted are representing you and your brand in the best way possible.
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Moreover, it’s also important to offer a benefit-oriented content to cater to the needs and wants of her or his audience. Sometimes, it might take a while to establish a proper relationship with credible experts, but when you already succeeded, your business and your writing will surely succeed as well.
Benefits of Accepting Guest Posts on Your Own Blog
You should also ask your audience to write guest posts on your own blog. You can agree to the articles if they’re original, unique and SEO optimized. It’s complete nonsense if you think that the world will discover your blog on its own. You should send targeted visitors to your site, and through guest blogging, your own blog can have its wide presence on the Internet.
There’s no doubt that it’s one of the best effective ways to establish quality backlinks. It doesn’t matter whether you’re running a small or big company; guest blogging will take your web page to the next level. This will also help you boost your SEO power as well as online popularity. Even without making any investment in any special SEO strategies or going for link building, your web page can have a good position and significant ranking on popular search engines.
Now that you already know the importance of guest blogging, here are some actionable tips to discover blogging opportunities in your niche:
Using Google Search Strings
This is a simple yet powerful way to explore guest blogging opportunities. Perform following searches in google in order to find sites that accept guest posts:
- Keyword "write for us" e.g. fashion "write for us"
- Keyword "become a guest blogger"
Analyze Competitor's Backlinks
This is one of the best and most useful methods to find guest blogging opportunities in your niche. You can use tools like Open Site Explorer by MOZ or SEMrush to discover backlinks of your competitors. Once you have a list of backlinks, identify sites that accept guest posts and reach out to the site owners.
Guest Blogging Marketplaces
There are some websites that connect guest bloggers with site owners looking for guest contributions. Guest Crew is one of such platforms that hosts guest contributors as well as sites that are looking to have free content for their blog. Guest Crew is a free marketplace and registration process is simple.
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All successful guest posts that you do will make an impact in the readers’ and viewers’ thoughts. They will be able to remember your posts for years and in this way, you will be able to make your online profile and reputation of content writing.
People can tell that you’re authentic and can be relied upon. It’s also a chance for you to improve your online visibility and brand attention. You’ll be able to communicate with other expert blog owners and discover out what other people are thinking about your writing.